Lenexa, Kansas (May 21, 2020) —The #FarmON movement fueled by the engagement of farmers and ranchers across the nation will be a prominent part of the new major farm show, Farm Journal Field Days, announced this week.
Launched as a rallying cry for American agriculture in response to the coronavirus outbreak, the #FarmON social media campaign captured the attention and affinity of farmers and ranchers through 37 million impressions generated by Farm Journal’s daily television, radio, digital and social media footprint. Producers responded in record numbers to Farm Journal’s 3.9 million digital impressions, generating more than 118,000 direct engagements.
#FarmON will be a part of broadcast and digital programming throughout the Farm Journal Field Days, August 25-27. The finale of the Field Day activities on August 27 will be a #FarmON benefit concert featuring country music performers with a heart for agriculture.
“In times of crisis, people flock together,” said Farm Journal President Charlene Finck. “With COVID-19 business and social restrictions, #FarmON has given farmers and ranchers the comfort of feeling like they’re part of something bigger than themselves.”
For more information about #FarmON go to: https://www.agweb.com/FarmOn. For more information on Farm Journal Field Days programming and exhibitor opportunities, contact your Farm Journal national account representative or Stephanie Gable at sgable@farmjournal.com
About Farm Journal
Farm Journal is the nation’s leading business information and media company serving the agricultural market. Started 144 years ago with the preeminent Farm Journal magazine, the company serves the row crop, livestock, produce and retail sectors through branded websites, eNewsletters and phone apps; business magazines; live events including conferences, seminars and tradeshows; nationally broadcasted television and radio programs; a robust mobile text marketing business; and an array of data-driven paid information products. Farm Journal also is the majority shareholder of the online equipment marketplace, Machinery Pete LLC. In 2010, the company established the non-profit, public charity Farm Journal Foundation dedicated to sustaining agriculture’s ability to meet the vital needs of a growing population through education and empowerment.