Machinery Pete

Farmers Shatter Website Traffic Record on

Chicago (May 15, 2019) –, the fastest-growing marketplace for buyers and sellers of used farm equipment, reported April 2019 to be another record-breaking month for traffic. More than 1.3 million farmers and dealers viewed 6.5 million pages when searching for used equipment — a 38 percent increase in site traffic in just one year.

“The numbers speak for themselves,” said Kevin Doyle, CEO of “We’ve grown our audience engagement exponentially by continuing to innovate and create the experience used equipment buyers want. This increase in traffic is delivering huge increases in exposure for our dealer partners. The net result is more farmers shopping equipment dealers’ listings.”

Research shows Machinery Pete is the most recognized name related to used farm equipment. In partnership with Farm Journal, the company’s powerful multimedia strategy keeps the brand top-of-mind by influencing farmers with a variety of touchpoints, including radio, television, print and online. continues to see surges in site traffic and overall engagement as a result of providing the best marketplace experience for agricultural equipment and helping farmers find what they need, when they need it.

The company has increased its prominence in Google search results over time and ranks in the top organic positions for most of the search queries for used equipment. “With strong organic growth comes stronger brand awareness, which has resulted in more shoppers understanding that is a major destination for used equipment shopping,” Doyle said.


About Machinery Pete LLC is the fastest-growing marketplace for buyers and sellers of used farm equipment, offering farmers a vast selection of equipment listings in one place with innovative search tools that make it easy and fast to find relevant equipment.

Founded in 1989 by Greg Peterson, Machinery Pete has come a long way since its beginnings in his home office in Rochester, Minn., where he passionately researched, tracked and reported on auction prices. In 2014, Farm Journal and Machinery Pete partnered to provide a more efficient marketplace for buying and selling used agricultural equipment.

In July 2015, launched its marketplace with leading-edge marketing solutions for dealers, informed and built with the online equipment shopper in mind, creating meaningful connections between buyers and sellers. The company is headquartered in Chicago.


About Farm Journal

Farm Journal is the nation’s leading business information and media company serving the agricultural market. Started 141 years ago with the preeminent Farm Journal magazine, the company serves the row crop, livestock, produce and retail sectors through branded websites, eNewsletters and phone apps; business magazines; live events including conferences, seminars and trade shows; nationally broadcasted television and radio programs; a robust mobile text marketing business and an array of data-driven paid information products. Farm Journal also is the majority shareholder of the online equipment marketplace, Machinery Pete LLC. In 2010, the company established the non-profit, public charity Farm Journal Foundation dedicated to sustaining agriculture’s ability to meet the vital needs of a growing population through education and empowerment.

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