Get the free State of the Beef Industry report. Download Now. 

June 9, 2021

Farm Journal’s #FarmON Concert To Benefit National FFA Foundation

Live concert set for August 26 in Colby, KS

Lenexa, Kan., (June 9, 2020) Farm Journal announced today that a #FarmONTM Benefit Concert will be presented in partnership with the National FFA Foundation on Thursday, August 26, at Frahm Farmland in Colby, KS. Country music artists will perform during the event as the grand finale of the Great American Farm ShowTM, which includes Pro Farmer Crop Tour and Farm Journal Field DaysTM.

“Farm Journal’s #FarmON social media movement continues to be a great way for farmers and ranchers to connect and inspire each other,” said Charlene Finck, president of Farm Journal. “This concert is not only a thank you to everyone who makes agriculture one of America’s greatest industries, but also provides a direct channel for people to show their support and donate to FFA, which is right in line with #FarmON’s message of optimism and looking toward the future.”

Highlights of the concert will also be broadcast across the country to an expansive digital audience, and performers will be announced in upcoming weeks.

“The National FFA Foundation is excited and honored to partner with Farm Journal on this event that not only celebrates agriculture, but also strengthens the future of the industry by supporting FFA,” said Molly Ball, president and chief marketing officer, National FFA Foundation and National FFA Organization. “We hope FFA members, alumni and supporters and all of our FFA family and friends will take part in this great event.” 

The Great American Farm Show kicks off with the 2021 Pro Farmer Crop Tour August 16-20, with crop scouts walking fields from Ohio to South Dakota to collect valuable yield-predicting data for the 2021 corn and soybean crops. Farm Journal Field Days takes center stage August 23-27, with live on-farm events in Dekalb, IL, Belzoni, MS, and Colby, KS, as well as free online programming throughout the week. The #FarmON Benefit Concert will highlight the final days of the event.

For more information about the #FarmON Benefit Concert, go to www.farmjournalfielddays.com.

About Farm Journal

Farm Journal is the nation’s leading business information and media company serving the agricultural market. Started 145 years ago with the preeminent Farm Journal magazine, the company serves the row crop, livestock, produce and retail sectors through branded websites, eNewsletters and phone apps; business magazines; live events including conferences, seminars and tradeshows; nationally broadcasted television and radio programs; a robust mobile-text-marketing business; and an array of data-driven, paid information products. Farm Journal also is the majority shareholder of the online equipment marketplace, Machinery Pete LLC. In 2010, the company established the non-profit, public charity, Farm Journal Foundation, dedicated to sustaining agriculture’s ability to meet the vital needs of a growing population through education and empowerment.

About National FFA Organization
The National FFA Organization is a school-based national youth leadership development organization of more than 760,000 student members as part of 8,700 local FFA chapters in all 50 states and Puerto Rico. The FFA mission is to make a positive difference in the lives of students by developing their potential for premier leadership, personal growth and career success through agricultural education. For more, visit the National FFA Organization online at FFA.org and on Facebook and Twitter.

About National FFA Foundation
The National FFA Foundation builds partnerships with industry, education, government, other foundations and individuals to secure financial resources that recognize FFA member achievements, develop student leaders and support the future of agricultural education. A separately registered nonprofit organization, the foundation is governed by a board of trustees that includes the national FFA president, educators, business leaders and individual donors. For more, visit FFA.org/Give.

Share to your audience

Additional Resources

ai-acceleration

Digital Impact: Creating and Proving Bigger Results in a Changing Agriculture Market

Ag marketers are being asked tougher questions than they were just a few years ago. Budgets are tighter, finance teams want proof of impact, AI is accelerating campaign execution and the data infrastructure many marketers relied on is becoming less reliable. The result is a new reality: digital performance can no longer be judged by reach, clicks and impressions alone. Success increasingly depends on the quality of the signals behind every marketing decision.

Simple, Targeted Marketing Approach for Big Impact

When Mark Munger joined IPR Fresh as vice president of marketing and business development, the 23-year-old company had been engaged in marketing tactics but had never developed a formal marketing plan.

Holistic, Innovative Marketing Part of the Culture for CMI Orchards

The retail shelf is highly competitive, not just within one category, but throughout the whole produce department. As innovation explodes, consumers are seeing new varieties of grapes, berries and citrus, apples and more. And the innovation breeds highly competitive shelf space. But for companies like CMI Orchards, innovation isn’t just a way to protect shelf space; it’s simply part of their culture.