Farm Journal’s AgPro Relaunches as The Scoop

Lenexa, Kan., (May 14, 2020) — While the mechanics of ag retail might seem the same as in the past, the dynamics of the industry have changed. Professionals are doubling down to secure their position as a trusted adviser for farmers. With these changes in mind, Farm Journal’s AgPro is boldly reinventing how news and information is delivered to ag retailers and consultants by becoming The Scoop in July 2020.

“The Scoop will reach more trusted advisers to the American farmer than any other brand in the market,” said Charlene Finck, President of Farm Journal. “Our new approach to communicating with this influencer audience comes at a time when change is a constant. We know The Scoop will be a welcome ‘fresh brand’ for marketers who rely on this audience to influence farmer purchases, as well as equipment purchases and facility improvements for ag retail and co-op locations.”

The Scoop will be a 100% digital-first, social-friendly platform anchored by a new website and a daily eNewsletter called The Daily Scoop. will continue to be the digital leader in the retail market, building off the market domination of by attracting 66% of all retail market visits and 30% more page views than any other brand. The print edition of The Scoop will continue to reach more decision makers in the channel than any other brand.

Guided by editor Margy Eckelkamp and an advisory board of leading ag retail managers, crop consultants and C-suite leaders, content will highlight ag retail facility improvements and industry news, offering trusted advisers access to inside, behind-the-scenes information to create a union of influencers like no other serving the ag retail business.

For more information, contact Doug Catt at or (913) 948-4694.

About Farm Journal

Farm Journal is the nation’s leading business information and media company serving the agricultural market. Started 144 years ago with the preeminent Farm Journal magazine, the company serves the row crop, livestock, produce and retail sectors through branded websites, eNewsletters and phone apps; business magazines; live events including conferences, seminars and tradeshows; nationally broadcasted television and radio programs; a mobile text marketing business; and an array of data-driven paid information products. Farm Journal also is the majority shareholder of the online equipment marketplace, Machinery Pete LLC. In 2010, and established the non-profit, public charity Farm Journal Foundation dedicated to help sustain agriculture’s ability to meet the vital needs of a growing population through education and empowerment.

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