Lenexa, Kan., (Nov. 16, 2021) — Farm Journal announced today that Cliff Becker has been promoted to executive vice president of the company’s Livestock Division. In this role, Becker will continue to provide leadership to a broad portfolio of best-in-class livestock media brands while also launching new initiatives for beef, dairy and swine audiences.
“Cliff dedicates his knowledge and passion for agriculture and food to supporting Farm Journal’s clients and audiences while sharing his leadership talents with organizations across the industry,” said Charlene Finck, Farm Journal president. “His devotion to serving the livestock producers is exemplary and an engine for creating new platforms and events.”
Becker’s leadership includes collaboration with Farm Journal’s Trust In Food social purpose initiative to launch Trust In Beef, a new producer-to-plate engagement campaign that ignites an urgency in producers to make actionable, sustainable pivots in on-farm production practices while communicating the industry’s evolution across the value chain to improve the beef’s industry’s declining reputation with consumers. Trust In Beef is led by Drovers, Farm Journal’s 148-year-old beef brand, and aligns with the Drovers traceability and information systems project.
Becker also led Farm Journal’s recent acquisition of United Pork Americas, an international swine industry conference and exposition. The event is an extension of Pork Expo Brazil, which has attracted more than 150,000 international swine industry stakeholders to the event in South America over the past two decades. United Pork Americas is an extension of this successful brand, bringing world-class education, networking and entertainment to the United States.
Since joining Farm Journal in 2012, Becker has served in several roles for the company and continues to expand his contributions to agriculture, serving on the board of directors for World Dairy Expo, the National Ag Center and Hall of Fame, the Agriculture Business Council of Kansas City, Western Illinois University, Cattle Feeders Hall of Fame and the Animal Agriculture Alliance.
About Farm Journal
Farm Journal is the nation’s leading business information and media company serving the agricultural market. Started 145 years ago with the preeminent Farm Journal magazine, the company serves the row crop, livestock, produce and retail sectors through branded websites, eNewsletters and phone apps; business magazines; live events including conferences, seminars and tradeshows; nationally broadcasted television and radio programs; a robust mobile-text-marketing business and an array of data-driven, paid information products. Farm Journal also is the majority shareholder of the online equipment marketplace, Machinery Pete LLC. In 2010, the company established the non-profit, public charity, Farm Journal Foundation, dedicated to sustaining agriculture’s ability to meet the vital needs of a growing population through education and empowerment.