Farm Journal Names Ned Bardic Chief Customer Officer and President of Enterprise Solutions
Lenexa, Kan., (Feb. 10, 2021) — Farm Journal announces Ned Bardic has joined the company in the new position of chief customer officer and president — Enterprise Solutions. Bardic takes over management of the company’s data, digital, research and creative services and assumes responsibility for all Farm Journal revenue, reporting to Farm Journal CEO Andy Weber.
“I’ve been keenly aware of Ned’s track record in the food retailing market for over 10 years,” said Weber. “He brings his deep experience in creating data-driven market access and activation programs for food retailers and consumer packaged goods to the agriculture market while helping us expand our business further along the food channel.”
Bardic spent most of the last decade with EnsembleIQ, a large B2B media company in the food retailing market. As president of Enterprise Solutions at EnsembleIQ, Bardic successfully combined six business groups — database solutions, content marketing, market research, brand management, enterprise sales and digital media sales — into an effective end-to-end business intelligence and activation business. Immediately prior to Farm Journal, Bardic was CEO of Insight AI, an early-stage company providing artificial intelligence powered SaaS solutions to large food retailers and consumer packaged goods companies (CPGs).
“I have admired Farm Journal as a best-in-class business information company and am extremely excited to join The Farm,” said Bardic. “Farm Journal has done an amazing job of building a connected community of more than 2 million agriculture professionals and has developed state-of-the-art tools to segment and engage this audience based on proprietary behavioral data. With its Trusted Intelligence Data Platform, the company is exceedingly well positioned to deliver the next generation of enterprise solutions to agribusinesses, including strategy, predictive insights and data-driven activation.”
About Farm Journal
Farm Journal is the nation’s leading business information and media company serving the agricultural market. Started 144 years ago with the preeminent Farm Journal magazine, the company serves the row crop, livestock, produce and retail sectors through branded websites, eNewsletters and phone apps; business magazines; live events including conferences, seminars and tradeshows; nationally broadcasted television and radio programs; a robust mobile-text-marketing business and an array of data-driven, paid information products. Farm Journal also is the majority shareholder of the online equipment marketplace, Machinery Pete LLC. In 2010, the company established the non-profit, public charity, Farm Journal Foundation, dedicated to sustaining agriculture’s ability to meet the vital needs of a growing population through education and empowerment.