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Farm Journal Names Liz Vickerman to Head New Market Intelligence Division

Lenexa, Kan., (Nov. 19, 2021) — Farm Journal announced today that Liz Vickerman has joined the company as vice president, Market Intelligence, bringing rich agricultural product and market research expertise to the company and its clients.

“Top-level research capabilities are an important part of our Enterprise Solutions vision to help clients understand and attack market opportunities,” said Ned Bardic, chief customer officer and president of Enterprise Solutions at Farm Journal. “Emblematic of this commitment, Farm Journal is launching Farm Journal Market Intelligence, a stand-alone market research division. Liz will drive these expanding services and will do an amazing job helping Farm Journal clients achieve their goals.”

Vickerman comes to Farm Journal from Kynetec, where she directed custom research for global research, specializing in agriculture and animal health. She previously was manager of research for leading advertising agency Bader Rutter. She holds both an MBA and a Master of Marketing Research, brings extensive experience using both qualitative and quantitative methodologies across all agriculture sectors and specializes in translating complex research results into actionable insights.

“I’m excited to be able to use Farm Journal’s industry-leading database and unmatched market access to deliver relevant market insights,” said Vickerman. “I share Farm Journal’s commitment to agriculture and look forward to joining an already robust team of experts dedicated to their go-to-market business solutions.”

About Farm Journal

Farm Journal is the nation’s leading business information and media company serving the agricultural market. Started 145 years ago with the preeminent Farm Journal magazine, the company serves the row crop, livestock, produce and retail sectors through branded websites, eNewsletters and phone apps; business magazines; live events including conferences, seminars and tradeshows; nationally broadcasted television and radio programs; a robust mobile-text-marketing business and an array of data-driven, paid information products. Farm Journal also is the majority shareholder of the online equipment marketplace, Machinery Pete LLC. In 2010, the company established the non-profit, public charity, Farm Journal Foundation, dedicated to sustaining agriculture’s ability to meet the vital needs of a growing population through education and empowerment.

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