Nationally recognized no-till farmer, regenerative rancher and soil-health expert leads Trust In Food’s national programs to accelerate the adoption of conservation agriculture.
Lenexa, Kan., (Feb. 22, 2023) – Farm Journal’s Trust In Food™ is proud to welcome Jimmy Emmons as senior vice president of climate-smart programs. Emmons will lead Trust In Food’s Partnerships for Climate-Smart Commodities Connected Ag Project, America’s Conservation Ag Movement and Trust In Beef, coalition-driven conservation programs developed to accelerate the adoption of conservation agriculture at scale.
Jimmy and his wife, Ginger, own and operate Emmons Farm in Leedey, Okla., where they manage 2,000 acres and 300 head of cattle in an integrated row-crop and livestock operation that optimizes water resources, reduces erosion and improves organic material in the soils. He is a public speaker, educator, mentor and advocate for conservation management practices to improve producers’ resiliency to weather, operational efficiency and profitability.
“Climate-smart agriculture puts producers at the center of decision-making because each management practice addresses specific goals for each unique operation,” Emmons says. “Farm Journal has a nearly 150-year history of serving farmers, and they bring a farmer-first perspective necessary to usher in the next wave of adoption that will make American farmers and ranchers more productive and profitable.”
Emmons most recently served as coordinator for mentoring for the Oklahoma Conservation Commission. Prior to that, he was regional coordinator for USDA’s Farm Production and Conservation, where he supported operational and business functions across the Farm Service Agency (FSA), Natural Resources Conservation Service (NRCS) and Risk Management Agency (RMA). He has also served as president of the Oklahoma Association of Conservation Districts and led fundraising for the National Young Farmers Education Association.
“We’re excited to have Jimmy’s recognized leadership and soil-health expertise powering Trust In Food’s national conservation programs,” says Amy Skoczlas Cole, president of Trust In Food. “As both an innovative producer and seasoned administrator, he provides a unique understanding of how to get conservation on the ground to build stronger and more resilient production systems on every acre to benefit farmers, ranchers and their communities.”
Emmons can be reached at jemmons@farmjournal.com. Learn more about Trust In Food’s national conservation programs and coalitions at TrustInFood.com.
About Farm Journal
Farm Journal is the nation’s leading business information and media company serving the agricultural market. Started 146 years ago with the preeminent Farm Journal magazine, the company serves the row crop, livestock, produce and retail sectors through branded websites, eNewsletters and phone apps; business magazines; live events including conferences, seminars and tradeshows; nationally broadcasted television and radio programs; a robust mobile-text-marketing business; and an array of data-driven, paid information products. Farm Journal also is the majority shareholder of the online equipment marketplace, Machinery Pete LLC. Trust In Food is a Farm Journal initiative dedicated to accelerating the adoption of climate-smart and regenerative agriculture in ways that work for producers and enhance connection to consumers. In 2010, the company established the non-profit, public charity, Farm Journal Foundation, dedicated to sustaining agriculture’s ability to meet the vital needs of a growing population through education and empowerment.
About Trust in Food
Trust In Food is a purpose-driven division of Farm Journal dedicated to mainstreaming and accelerating the transition to more sustainable and regenerative ag practices, making every dollar invested in conservation agriculture more impactful. We bring business intelligence to agricultural production behavior change: helping farmers understand, want, and feel capable of undertaking practice change through data science, social research and strategic communications deployed through the omnichannel Farm Journal platform in collaboration with our partners. Visit www.trustinfood.com to learn more.