Farm Journal Names Doug Edge to Lead Revenue Development

Lenexa, Kan., (Nov. 3, 2020) — Farm Journal announced today that Doug Edge has been named senior vice president, revenue development for the company. In this new role, he will manage the producer sales groups with direct responsibility for crop sales while also providing strategic leadership to sales and business development groups and serving on the company’s executive committee.

“Our customers see Doug’s unique and proven sales experience as a ‘secret weapon’ to unlock insights and use data-driven research and market activation tactics to maximize sales,” said Mitch Rouda, chief strategy officer for Farm Journal.

Since joining Farm Journal in 2014, Edge has been central to the company’s work using data, research and informed intelligence to create results-based go-to-market solutions. Edge previously served as vice president, business development, where he worked closely with clients to capture market share and take new products to market. He also has been a key player in bringing new ideas to the market, like Farm Journal Field Days™  and the #FarmON™ Benefit Concert.

“It has been an honor to be part of Farm Journal’s vision for the future over the past seven years,” said Edge. “I look forward to leading revenue for the company and am excited to take on a broader role with a world-class team of people to ensure our success in serving the agriculture industry.”

A graduate of the University of Illinois with a bachelor’s degree in agriculture, Edge’s career spans more than two decades with a passion for entrepreneurialism, sales and business management in the broadcast, ag retail and technology industries. He and his wife Lisa raise crops and commercial sheep on their farm in central Indiana. He serves as vice chairman of the U.S. Hemp Growers Association, is on the board of Marion Manufacturing and is an active member of the National Agri-Marketing Association and National Association of Farm Broadcasting.


About Farm Journal

Farm Journal is the nation’s leading business information and media company serving the agricultural market. Started 144 years ago with the preeminent Farm Journal magazine, the company serves the row crop, livestock, produce and retail sectors through branded websites, eNewsletters and phone apps; business magazines; live events including conferences, seminars and tradeshows; nationally broadcasted television and radio programs; a robust mobile text marketing business; and an array of data-driven paid information products. Farm Journal also is the majority shareholder of the online equipment marketplace, Machinery Pete LLC. In 2010 the company established the non-profit, public charity Farm Journal Foundation dedicated to sustaining agriculture’s ability to meet the vital needs of a growing population through education and empowerment.

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