Get the free State of the Beef Industry report. Download Now. 

November 29, 2021

Farm Journal Names Christine Shaw Executive Vice President of Crops Division

Farm Journal

Lenexa, Kan., (Nov. 29, 2021) — Farm Journal announces Christine Shaw will join the company on Dec. 6 as executive vice president of the Crops Division, taking over the leadership of the company’s crops portfolio. The portfolio spans industry-leading print brands including Farm Journal, Top Producer and The Scoop; iconic broadcast brands, AgDay, U.S. Farm Report, Machinery Pete TV and AgriTalk; the robust AgWeb.com; and data and research serving crops clients.

“Christine brings deep experience in managing print, digital and event brands in a global B2B marketplace,” said Charlene Finck, president of Farm Journal. “Her professional experience brings a new perspective to Farm Journal’s business and skill sets that complement our executive team. I’m proud to welcome her to The Farm.”

Shaw most recently served as CEO of InvestmentNews LLC/Bonhill Group PLC, a digital media and events company serving technology, financial services and business diversity audiences, directing global operations and serving on the board of directors. She also directed global events and B2B programs as a senior vice president for Future plc in the United Kingdom and held multiple leadership positions for Pennwell Corporation. Shaw serves in board advisory roles for Bonhill Group PLC and Invest In Others and earned an executive certification in management and leadership from the MIT Sloan School of Management.

“Farm Journal is the nation’s leading agricultural media and information company and well respected among its peers in the world of B2B media,” said Shaw. “I’m honored to work with some of the industry’s most time-tested and trusted brands and to create strategic partnerships with businesses across agriculture that benefit Farm Journal’s audiences, clients and overall business.”

About Farm Journal

Farm Journal is the nation’s leading business information and media company serving the agricultural market. Started 145 years ago with the preeminent Farm Journal magazine, the company serves the row crop, livestock, produce and retail sectors through branded websites, eNewsletters and phone apps; business magazines; live events including conferences, seminars and tradeshows; nationally broadcasted television and radio programs; a robust mobile-text-marketing business and an array of data-driven, paid information products. Farm Journal also is the majority shareholder of the online equipment marketplace, Machinery Pete LLC. In 2010, the company established the non-profit, public charity, Farm Journal Foundation, dedicated to sustaining agriculture’s ability to meet the vital needs of a growing population through education and empowerment.

Share to your audience

Additional Resources

ai-acceleration

Digital Impact: Creating and Proving Bigger Results in a Changing Agriculture Market

Ag marketers are being asked tougher questions than they were just a few years ago. Budgets are tighter, finance teams want proof of impact, AI is accelerating campaign execution and the data infrastructure many marketers relied on is becoming less reliable. The result is a new reality: digital performance can no longer be judged by reach, clicks and impressions alone. Success increasingly depends on the quality of the signals behind every marketing decision.

Simple, Targeted Marketing Approach for Big Impact

When Mark Munger joined IPR Fresh as vice president of marketing and business development, the 23-year-old company had been engaged in marketing tactics but had never developed a formal marketing plan.

Holistic, Innovative Marketing Part of the Culture for CMI Orchards

The retail shelf is highly competitive, not just within one category, but throughout the whole produce department. As innovation explodes, consumers are seeing new varieties of grapes, berries and citrus, apples and more. And the innovation breeds highly competitive shelf space. But for companies like CMI Orchards, innovation isn’t just a way to protect shelf space; it’s simply part of their culture.