Lenexa, Kan., (Sept. 9, 2021) — Farm Journal announced today Joel Hughes has joined the company as vice president of digital solutions and Bobby Vo as vice president of enterprise data solutions. Both bring unique experience and specialized expertise to Farm Journal.
“Joel has a technical background and spent the past 20 years supporting digital transformation in B2B media in roles spanning digital product development, web development and audience data strategy,” said Ned Bardic, chief customer officer and president of Enterprise Solutions at Farm Journal. “He’s a tremendous partner in digital and audience development advancement and will do an amazing job helping Farm Journal clients achieve their future digital goals.”
Hughes has worked closely with Farm Journal leadership in previous roles and brings valuable insights and skills to his position. He most recently served as chief marketing officer at Cloudbakers, a cloud consultancy based in Chicago. Prior to that he was chief digital officer and later chief operations officer at EnsembleIQ, playing a key role in the acquisitions and digital integrations of Stagnito, Edgell, Lebhar-Friedman, Rogers Media and Path to Purchase Institute.
Prior to joining Farm Journal, Vo worked at Ernst & Young as a strategy group manager where he worked extensively with agribusinesses on building and scaling new business ventures. His role there also focused on corporate growth and go-to-market strategies for Fortune 100 companies globally.
“We brought Bobby to the Farm Journal team to drive data-driven customer journeys,” Bardic said. “He brings a fresh thought process, an agricultural industry background and a strong work ethic to an already robust team dedicated to business solutions.”
The leadership of Courtney Yuskis, who recently resigned from Farm Journal, was instrumental in advancing the work of the company’s data and digital teams over the past two years, helping to define the future of the company’s Enterprise Solutions initiative.
“This new leadership will help Farm Journal strategically consult with clients on how to leverage data insights and activation to grow their business today and help them reach their goals in the future,” Bardic said.
About Farm Journal
Farm Journal is the nation’s leading business information and media company serving the agricultural market. Started 145 years ago with the preeminent Farm Journal magazine, the company serves the row crop, livestock, produce and retail sectors through branded websites, eNewsletters and phone apps; business magazines; live events including conferences, seminars and tradeshows; nationally broadcasted television and radio programs; a robust mobile-text-marketing business and an array of data-driven, paid information products. Farm Journal also is the majority shareholder of the online equipment marketplace, Machinery Pete LLC. In 2010, the company established the non-profit, public charity, Farm Journal Foundation, dedicated to sustaining agriculture’s ability to meet the vital needs of a growing population through education and empowerment.