Lenexa, Kan., (March 22, 2021) — Farm Journal announced today that it will further integrate its end-to-end capabilities to help clients bring their message to market quickly by unifying leadership of its data, research, business intelligence, custom content and digital performance marketing capabilities of its Enterprise Solutions division. Courtney Yuskis has been promoted to senior vice president, Enterprise Solutions, under the direction of Ned Bardic, who joined Farm Journal in January as chief customer officer and president of Enterprise Solutions for the company. This announcement comes just weeks after Craig Heimbuch also joined the company as chief creative officer to guide Farm Journal’s multilayered content ecosystem and extend reach and engagement with audiences across agriculture.
Yuskis will lead the data-driven technologies that power Farm Journal’s market analytics, insights
and activation solutions. This includes the company’s Trusted Intelligence Platform, which houses agriculture’s most extensive trove of first-party demographic, psychographic and behavioral records of producers and the channels that serve them. She also leads digital strategy and audience development efforts across the company, which powers Farm Journal’s proprietary market segmentation capabilities.
“Courtney is a truly special talent,” Bardic said. “Her proven ability to build strategic data enterprise businesses is ideally suited for the next generation of Farm Journal. In addition to her technical expertise, she has a deep understanding of agriculture as a business that will super-charge our creative market solutions.”
Yuskis farms with her family in Illinois and has been vice president of digital operations at Farm Journal since 2019. Before that she was director of revenue at Meredith. “I joined Farm Journal because I was excited by both the breadth and depth of capabilities within the company,” Yuskis said. “This new role and emphasis on Enterprise Solutions allows us to more deeply integrate the scale of our first-party data with market data, customer data, market and channel intelligence, content expertise and media leadership, offering clients innovative solutions for today’s privacy-centric business environment.”
About Farm Journal
Farm Journal is the nation’s leading business information and media company serving the agricultural market. Started 145 years ago with the preeminent Farm Journal magazine, the company serves the row crop, livestock, produce and retail sectors through branded websites, eNewsletters and phone apps; business magazines; live events including conferences, seminars and tradeshows; nationally broadcasted television and radio programs; a robust mobile-text-marketing business and an array of data-driven, paid information products. Farm Journal also is the majority shareholder of the online equipment marketplace, Machinery Pete LLC. In 2010, the company established the non-profit, public charity, Farm Journal Foundation, dedicated to sustaining agriculture’s ability to meet the vital needs of a growing population through education and empowerment.