Farm Journal Endemic Digital Ad Units
App Open Interstitial
This high-impact ad unit takes over the user’s screen upon entering the mobile app. This welcome ad unit results in strong awareness and high CTR and reaches some of Farm Journal’s most active and engaged users.
Device Support:
iPad, iPhone, Android, Kindle Fire
Ad Dimensions:
iPad - 1024x768; Phone - 640x770
File Type: JPG, PNG
Max File Weight: 100KB
3rd Party Ad Tags: Not Accepted
Functionality: Ad displays when app opens. User has to hit close to move on.
Spec constraints
Animation: Not allowed.
Borders: Must be detectable from page content w/ clear borders
Background: Cannot be transparent
Email Blasts
Your message delivered to the inbox or mobile phone of Farm Journal email subscribers. Drive engagement with contextually aligned offers, thought-leadership content, and video.
Dedicated email blasts send to a segment of our audience of your choice, once. Triggered email blasts send to an audience of your choice who engages with specific content on our site, and will run until the campaign reaches the total numbers of sends as aligned in your campaign.
Download our creative submission template (here) and submit back to us via email!
From Name: "Farm Journal Partner: Client Name"
Subject Line: 5-6 words (~40 characters)
Preheader Text: ~80 characters (optional)
Please also include:
- Test recipient email addresses
- Seed (live) recipient email addresses
- Report recipient email addresses
- Responsive design HTML file
- Fixed layout no wider than 600-800 pixels
- .CSV is preferred suppression list format
- All images within the HTML file should be linked on a server
- Max file weight for GIF is 1MB
- Any click or tracking tags (URLs/UTMs) should be embedded within the HTML file
Please note, image-only content can trigger spam filters.
Spec constraints
Only HTML (.html) files accepted. Script tags not accepted.
This is an encoding system or markup language used to format documents to be displayed in a web browser.
All components need to be built within the HTML file (Images, URLs/UTM strings, etc).
Free and responsive templates can be found online (Responsive means that it is optimal viewing on all devices) or for an additional fee, our content service team can build the HTML file for you.
Hosted Content
Feature your brand’s sponsored, thought-leadership content alongside the latest news and commentary from Farm Journal. Your news headline drives to content hosted on Farm Journal’s endemic network of sites, positioning your brand as a leader in the agriculture space.
Header & In-Article Image Dimensions: 840x600
Header Image Aspect Ratio: 7:5
Header Image Caption: Required
In-Article Image Caption: Required (if in-article image is provided)
Title: 140 max characters (including spaces)
Subheader: Required
Body Copy: 500-750 words recommended (please indicate any special text formatting to be included)
NOTE: If you are running the same article across multiple Farm Journal websites, you must provide unique titles for each article.
Top & Bottom Leaderboard
Leaderboard (required)
Ad Dimensions: 728 x 90
File Types: GIF, JPG, PNG, HTML5
Max File Weight: 150KB
HTML5 File Weight:
150KB initial, 300 KB subload
3rd Party Tags: Accepted
Smartphone Banner Specs (required)
Ad Dimensions: 320x50
File Types: GIF, JPG, PNG
Max File Weight: 50 KB
3rd Party Tags: Accepted
Super Leaderboard (optional)
Ad Dimensions: 970 x 90
File Types: GIF, JPG, PNG, HTML5
Max File Weight: 150KB
HTML5 File Weight:
150KB initial, 300 KB subload
3rd Party Tags: Accepted
Ad Spec Constraints
If using CM360/DCM 3P tags, please provide Internal Redirect tags.
Click-Thru URLs: Required for all digital advertising
Max Animation Length: 3 loops; 15 seconds
Borders: Must be detectable from page content w/ clear borders.
Background: Cannot be transparent
Audio Initiation: Default muted; User initiated (on-click mute)
Max FPS:29.97
Max % of CPU Usage: 20%
Z-Index Range: 0-4,999
IAS or DV Tags: Yes (monitoring only, no blocking)
Innovid, Nielsen, TNS, or Millward Brown Tags: No
Pixels cannot be placed on FJ properties; however, site pixel can be provided.
Native
Native ad content is seamlessly integrated into Farm Journal editorial content, positioning your brand as a thought-leader in the agriculture marketplace.
Image Dimensions:
100x100, 210x140, & 500x340 (all sizes required)
Character Limits: 50 headline, 150 body
Image File Types: GIF, JPG, PNG (static only)
Text File Types: DOC, TXT
Maximum File Weight: 100 KB
Click-Thru URL: Required
3rd Party Click & Impression Tags: Accepted
3rd Party Tags: Not accepted (1x1 tracking pixels allowed)
Spec constraints
Click-Thru URLs: Required for all digital advertising
Animation: Not allowed
IAS or DV Tags: Yes (monitoring only, no blocking)
Newsletter Ad Units
eNewsletter advertising provides precise targeting to an interested and engaged audience who trusts Farm Journal brands to deliver insights and thought-leadership daily to their inboxes. Reach engaged, loyal, opted-in audiences with this premium editorial alignment.
Ad Dimensions: 970x250
File Type: JPG, PNG
Max File Size: 100KB
3rd Party Click & Impression Tags: Accepted
3rd Party Tags: Not accepted (1x1 pixel allowed)
Ad Dimensions: 300x250
File Type: JPG, PNG
Max File Size: 100KB
3rd Party Click & Impression Tags: Accepted
3rd Party Tags: Not accepted (1x1 pixel allowed)
Image Dimensions: 100x100
Image File Type: JPG, PNG
Max File Size: 100KB
Character Limits: 60 headline, 230 body (including spaces)
Text File Type: DOC, TXT
3rd Party Click & Impression Tags: Accepted
3rd Party Tags: Not accepted (1x1 pixel allowed)
Image Dimensions: 300x250
Image File Type: JPG, PNG
Max File Size: 100KB
Character Limits: 50 headline, 125 body copy (including spaces)
Text File Type: DOC, TXT
3rd Party Click & Impression Tags: Accepted
3rd Party Tags: Not accepted (1x1 pixel allowed)
Ad Dimensions: 728x90 image
File Type: JPG, PNG
Max File Size: 100KB
3rd Party Click & Impression Tags: Accepted
3rd Party Tags: Not accepted (1x1 pixel allowed)
Available in Produce newsletters only.
Ad Units: Marquee, Module, Native, 300x250
File Type: JPG, PNG
Max File Sizes: 100KB
3rd Party Click & Impression Tags: Accepted
3rd Party Tags: Not accepted (1x1 pixel allowed)
Spec Constraints
Animation: Not allowed
Click-Thru URLs: Required for all digital advertising
Border: Must have at least 1px dark or black border
Background: Cannot be transparent
HTML5: Not accepted
Newsletter Takeover Sponsorships: Include all ad units within a newsletter (100% SOV).
Rich Media Advertising
Farm Journal’s endemic websites provide your brand with premium editorial alignment, helping you effectively deliver your brand’s unique message to the most relevant audience. Increase engagement and conversion rates by serving your branded and advanced advertisements including video and audio to engaged industry professionals who value Farm Journal’s editorial authority in the marketplace.
Dimensions: 1380x90 initial, 1380x600 expanded
File Types: GIF, JPG, HTML5
Load: 350 KB initial, 700 KB subload
Z-Index Range: 5,000-4,999,999
3rd Party Click & Impression Tags: Accepted
3rd Party Tags: Not accepted (1x1 pixel allowed)
Image Dimensions: (All sizes required)
Desktop: 960x270, Tablet: 520x270, Mobile: 828x760
Image File Types: JPG, PNG, Layered PSD
Logo: PNG (transparent)
Headline: Required
Body Copy: Required
Call to Action (CTA): 2 words
3rd Party Click & Impression Tags: Accepted
3rd Party Tags: Not accepted (1x1 pixel allowed)
Initial Dimensions: 300x250 front (text, transparent background); 300x600 back (image only, no text recommended)
File Types: JPG, PNG, MP4 (main only)
Initial Load: 10 MB
Z-Index Range: 5,000-4,999,999
3rd Party Click & Impression Tags: Accepted
3rd Party Tags: Not accepted (1x1 pixel allowed)
Background Image Dimensions: 300x250 (4)
File Types: JPG, PNG, HTML5, Layered PSDs
Layers/Buttons: 4 (one per screen)
Layers/Buttons File Type: Transparent PNG
Video: HTML5 banner can incorporate video on one side
Video File Types: MP4, MOV, OGG, YouTube, Vimeo URL
Video Ratio: 16:9 or 4:3
Max Video File Weight: 4MB
3rd Party Click & Impression Tags: Accepted
3rd Party Tags: Not accepted (1x1 pixel allowed)
Image Dimensions: (All sizes required)
Desktop: 1124x600; Mobile: 380x634
Image File Types: JPG, PNG, GIF, HTML5
Max File Weight: 200KB
HTML5 Max File Weight:
200KB initial, 400KB subload
3rd Party Click & Impression Tags: Accepted
3rd Party Tags: Not accepted (1x1 pixel allowed)
Image Dimensions: (All sizes required)
Desktop: 1124x600; Mobile: 380x634
Image File Types: Layered PSDs, PNGs or JPG
Logos, Text Layers, CTA button, CTA text (transparent PNGs recommended)
Video File Types: MP4, MOV, OGG, YouTube, Vimeo, or VAST
Video Max File Weight: 3MB
Video Ratio:
Desktop: 16:9 or 4:3 ratio; Mobile: 9:16 (vertically oriented)
Video Preview Image:
Desktop: 562x600px; Mobile: 380x634px
Logo: PNG (transparent)
Headline: Required
Body Copy: Required
Call to Action (CTA): 2 words
3rd Party Click & Impression Tags: Accepted
3rd Party Tags: Not accepted (1x1 pixel allowed)
Initial Dimensions: 1920x1080
Max Length: 15 or 30 seconds (user-initiated Audio)
File Types: MP4, H.264, VAST 2.0
Initial Load: 3 MB
Bitrate: 1,500 kbits/s
3rd Party Click & Impression Tags: Accepted
3rd Party Tags: VAST tags accepted. VPAID not accepted.
Initial Dimensions: 1920x1080
Max Length: 15 sec. (user-initiated Audio)
File Types: MP4, H.264, Vast 2.0
Initial Load: 3 MB
Bitrate: 1,500 kbits/s
3rd Party Click & Impression Tags: Accepted
3rd Party Tags: VAST tags accepted. VPAID not accepted.
Spec Constraints
Click-Thru URLs: Required for all digital advertising
VPAID: Not accepted
Max Animation Length: 3 loops; 15 seconds
Borders: Must be detectable from page content w/ clear borders
Background: Cannot be transparent
Max FPS: 29.97
Max % of CPU Usage: 20%
Audio Initiation: Default muted; User initiated (on-click mute)
Expand Initiation: On-click, user initiated. Rollover is not permitted.
Min. Required Controls: “Close X” on expanded panel & “Expand” on collapsed panel Font = 8pt (11px) – 16pt (21px)
IAS or DV Tags: Yes (monitoring only, no blocking)
Innovid, Nielsen, TNS, or Millward Brown Tags: No
Pixels cannot be placed on FJ properties; however, site pixel can be provided.
HTML5 Spec Constraints
File type: .zip
HTML5 Subsequent Max Polite File Load: 1MB
Social Advertising
Share image or video content outside of our endemic sites, powered by Farm Journal’s unmatched database of growers, producers and industry professionals.
Primary Text: 125 characters recommended
Headline Text: 27 characters
URL Link Description: 27 characters
Image File Type: JPG, PNG
Image Ratio: 1:1
3rd Party Click Trackers: Accepted
Video File Type: MP4, MOV, GIF
Video Ratio: 1x1 or 4:5 mobile only (16:9 and 9:16 also accepted)
Max Video File Weight: 4GB
Video Length: 1 sec to 240 minutes
3rd Party Click Trackers: Accepted
Additional video specs
3rd Party Click Trackers: Accepted
Standard Display
Farm Journal’s endemic websites provide your brand with premium editorial alignment, helping you effectively deliver your brand’s unique message to the most relevant audience. Increase engagement and conversion rates by serving your branded advertisements to engaged industry professionals who value Farm Journal’s editorial authority in the marketplace.
Ad Dimensions: 970 x 250
File Types: GIF, JPG, PNG, HTML5
Max File Weight: 150KB
HTML5 Max File Weight:
150KB initial, 300KB subload
3rd Party Tags: Accepted
Ad Dimensions: 970 x 90
File Types: GIF, JPG, PNG, HTML5
Max File Weight: 150KB
HTML5 Max File Weight:
150KB initial, 300KB subload
3rd Party Tags: Accepted
Ad Dimensions: 728 x 90
File Types: GIF, JPG, PNG, HTML5
Max File Weight: 150KB
HTML5 Max File Weight:
150KB initial, 300KB subload
3rd Party Tags: Accepted
Ad Dimensions: 300x250
File Types: GIF, JPG, PNG, HTML5
Max File Weight: 150KB
HTML5 Max File Weight:
150KB initial, 300KB subload
3rd Party Tags: Accepted
Ad Dimensions: 300x600
File Types: GIF, JPG, PNG, HTML5
Max File Weight: 200KB
HTML5 Max File Weight:
200KB initial, 400KB subload
3rd Party Tags: Accepted
Ad Dimensions: 320x50
File Types: GIF, JPG, PNG
Max File Weight: 50 KB
3rd Party Tags: Accepted
Spec constraints
If using CM360/DCM 3P tags, please provide Internal Redirect tags.
Click-Thru URLs: Required for all digital advertising
Max Animation Length: 3 loops; 15 seconds
Borders: Must be detectable from page content w/ clear borders.
Background: Cannot be transparent
Audio Initiation: Default muted; User initiated (on-click mute)
Max FPS:29.97
Max % of CPU Usage: 20%
Z-Index Range: 0-4,999
IAS or DV Tags: Yes (monitoring only, no blocking)
Innovid, Nielsen, TNS, or Millward Brown Tags: No
Pixels cannot be placed on FJ properties; however, site pixel can be provided.
HTML5 Spec Constraints
File type: ZIP
HTML5 Subsequent Polite File Load Max: 1MB
Mobile Text Blasts & Sponsorships
Farmers, ranchers and agri-business professionals opted in to receive Farm Journal content delivered via text message. A targeted and sponsored mobile program weaves in client branding into automated Farm Journal Mobile content messages.
Choose to deliver an image, audio or video file via text that align with content our subscribers have asked to receive.
Image Dimensions:
640x480 or 640x1138 or 1080x1920
Recommended Character Limit: 200-300
CTA URL: Call to action leading to your landing page of choice
Image File Type: JPG, GIF, PNG (high resolution recommended)
Text File Type: DOC, TXT
Aspect Ratio: 9:16
Max File Weight: 3MB for IMG/PNG, 1 MB for GIF
Must provide mobile test numbers.
For Images 640px by 1138px, avoid adding content of interest on the top 129px and the bottom 89px. For Images 1080px by 1920px, avoid adding content of interest on the top 219px and the bottom 150px
File Dimensions:
640x480 or 640x1138 or 1080x1920
File Type: AIF, AIFF, AU, MP3, & MP4
Quality: High bitrate
Max File Weight: 10 MB
Max Length: 4 minutes
Clear enunciation, limited-to-no background noise & singular focus speaking voice vs. music
File Dimensions:
Landscape Video (horizontal) 1280px by 720px
Portrait Video (vertical) 640px by 1138px
File Type: MP4
Max File Weight: 10 MB (recommended) but no larger than 50MB
File Weight Length: 30 seconds
Aspect Ratio: 4:3
Channels: Stereo (L R)
Rate: 48 kHz
Sample Size: 16–bit
FPS: 29.97
Resolution: 640x480
Format: Non-interlaced, shot in progressive format, de-interlaced in post
Image Dimensions:
640x480 or 640x1138 or 1080x1920
Recommended Character Limit: 100
CTA URL: Call to action leading to your landing page of choice
File Type: JPG, GIF, PNG, MP4 (high resolution recommended)
Aspect Ratio: 9:16
Max File Weight: 3MB for IMG/PNG, 1 MB for GIF, 10 MB for MP4
For Images 640px by 1138px, avoid adding content of interest on the top 129px and the bottom 89px. For Images 1080px by 1920px, avoid adding content of interest on the top 219px and the bottom 150px
CTA URL: Call to action leading to your landing page of choice
Sponsor Name: Your company name, formatted exactly how it will show in mobile devices. No character limit.
Website Sponsorships
Sponsorships on the Farm Journal websites give you an opportunity to own 100% SOV of specific pages or content that align best with your brand. This high impact opportunity is great for brand awareness.
Leaderboard Specs (3)
Ad Dimensions: 728 x 90
File Types: GIF, JPG, PNG, HTML5
Max File Weight: 150KB
HTML5 File Weight: 150KB initial, 300 KB subload
3rd Party Tags: Accepted
Medium Rectangle Specs (4)
Ad Dimensions: 300x250
File Types: GIF, JPG, PNG, HTML5
Max File Weight: 150KB
HTML5 File Weight: 150KB initial, 300 KB subload
3rd Party Tags: Accepted
Smartphone Banner Specs (3)
Ad Dimensions: 320x50
File Types: GIF, JPG, PNG
Max File Weight: 50 KB
3rd Party Tags: Accepted
Native Banner Specs (6)
Image Dimensions: 100x100 & 210x140 (both required)
Character Limits: 50 headline, 150 body
Image File Types: GIF, JPG, PNG (static only)
Text File Types: DOC, TXT
Maximum File Weight: 100 KB
Click-Thru URL: Required
3rd Party Click & Impression Tags: Accepted
3rd Party Tags: Not accepted (1x1 tracking pixels allowed)
Leaderboard Specs
Ad Dimensions: 728 x 90
File Types: GIF, JPG, PNG, HTML5
Max File Weight: 150KB
HTML5 File Weight: 150KB initial, 300 KB subload
3rd Party Tags: Accepted
Medium Rectangle Specs
Ad Dimensions: 300x250
File Types: GIF, JPG, PNG, HTML5
Max File Weight: 150KB
HTML5 File Weight: 150KB initial, 300 KB subload
3rd Party Tags: Accepted
Smartphone Banner Specs
Ad Dimensions: 320x50
File Types: GIF, JPG, PNG
Max File Weight: 50 KB
3rd Party Tags: Accepted
Half Page Specs (optional)
Ad Dimensions: 300x600
File Types: GIF, JPG, PNG, HTML5
Max File Weight: 200KB
HTML5 File Weight: 200KB initial, 400 KB subload
3rd Party Tags: Accepted
100% SOV of all standard banner ads aligned with specific articles, pages or sections. Ad sizes specified above will run in multiple positions on page to make sure all ad slots are filled.
Companion ads serving in top two ad positions on page.
Medium Rectangle Specs (All Devices)
Ad Dimensions: 300x250
File Types: GIF, JPG, PNG, HTML5
Max File Weight: 150KB
HTML5 File Weight: 150KB initial, 300 KB subload
3rd Party Tags: Accepted
Leaderboard Specs (Desktop/Tablet)
Ad Dimensions: 728 x 90
File Types: GIF, JPG, PNG, HTML5
Max File Weight: 150KB
HTML5 File Weight: 150KB initial, 300 KB subload
3rd Party Tags: Accepted
Smartphone Banner Specs (Mobile)
Ad Dimensions: 320x50
File Types: GIF, JPG, PNG
Max File Weight: 50 KB
3rd Party Tags: Accepted
Spec constraints
If using CM360/DCM 3P tags, please provide Internal Redirect tags.
Click-Thru URLs: Required for all digital advertising
Max Animation Length: 3 loops; 15 seconds
Background: Cannot be transparent
Borders: Must be detectable from page content w/ clear borders
Audio Initiation: Default muted; User initiated (on-click mute)
Max FPS: 29.97
Max % of CPU Usage: 20%
Z-Index Range: 0-4,999
IAS or DV Tags: Yes (monitoring only, no blocking)
Innovid, Nielsen, TNS, or Millward Brown Tags: No
Pixels cannot be placed on FJ properties; however, site pixel can be provided.