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We’ve seen early signs of what’s to come. In Q1 2025, searches that included AI overviews led to fewer clicks, suggesting users are getting their answers directly from Google and not clicking through to websites. AI overviews grew quickly, from just 6% of searches in . . .
From Lifestyle to Business Farmers are no strangers to navigating economic challenges. As one producer put it, “This isn’t the first time we’ve faced a rough patch.” Today’s producers recognize the importance of diversification, moving beyond the traditional farm lifestyle...
Back-to-back Zoom calls. Packed calendars. A constant sprint to keep up, let alone spark bold new ideas to actually move the business forward. And when we do choose an idea? It snowballs into a massive project—complex, over budget, behind schedule—and...
In light of recent challenges, farmers are strategically tightening their budgets for 2025. A recent AgWeb poll reveals that nearly 80% of farmers plan to cut machinery expenses, with many opting to retrofit existing equipment rather than invest in new...
The agriculture industry is changing, and so is the way farmers consume information. The next generation of producers is embracing digital content, streaming TV and podcasts to stay informed, entertained and connected. For agriculture brands and marketers the message is...
As influencer marketing continues to grow in agriculture, the partnerships forged with industry influencers are crucial for brand visibility and credibility. Farm Journal gathered insights from ten leading influencers in the field to identify and share best practices for marketers...
Farm Journal changed how we created and promoted content from the 2024 Pro Farmer Crop Tour to learn how it could resonate more and deepen engagement with our audience. The most impactful tactical change? Adding vertical video elements. It was ...
As an intern at Farm Journal, I had the great opportunity to attend the 2024 Pro Farmer Crop Tour, an annual event where scouts travel across key U.S. farming regions to assess corn and soybean crops, providing yield estimates and...
Reaching ag producers with your online content can be a challenge. They’re busy, practical people, often working long hours in the field and managing a variety of operational tasks. With limited time to spare, they need content that is clear,...
Given the opportunity, I think most of us would love to meet the people that we admire. But, meeting one of your idols comes with risks. What if their online appeal doesn’t translate to real life? What if they’re great...
