Amy Skoczlas Cole

Farm Journal Appoints Amy Skoczlas Cole to Lead Trust In FoodTM

Lenexa, Kan., (May 26, 2020)—Farm Journal announced today that Amy Skoczlas Cole has been named executive vice president of Trust In Food™, a mission-driven business unit of the company working to enhance conservation agriculture and bridge communication between food producers and food consumers.

Cole takes over day-to-day leadership and strategic direction of Trust In Food™ from Mitch Rouda, who will continue as executive adviser to Trust in Food™ and to Farm Journal, as he begins to transition toward retirement over the next two years.

“We are thrilled to have Amy join the Farm Journal leadership team,” stated Andy Weber, Farm Journal CEO. “She is an accomplished executive with incredible personal passion and drive for the Trust In Food™ initiative and brings an amazing background in conservation, agriculture and food systems gained through both commercial and non-profit career experience.”

“The vision for Trust In Food™ follows a more than ten-year journey map to restore two-way communication between food producers and consumers,” said Rouda. “Amy is a visionary with a deep understanding of the challenges and opportunities facing the food system. Bringing her on board at this time is a critical step to help realize the full and long-term potential of Trust In Food™.”

Most recently, Cole served as managing director of The Water Main, a social impact enterprise of American Public Media, designed to measurably engage Americans in natural resource issues and build public will for clean, accessible, affordable water across APM’s 21-million audience members. While there, she created Field Work, a multi-platform media effort to put farmers at the center of the conversation about sustainable agriculture.

Earlier in her career, she served as vice president, sustainability for Pentair – a $7-billion global manufacturing company – and executive director of the Pentair Foundation. Before that, she served as global director, sustainability, for eBay, Inc., and vice president, corporate partnerships, for Conservation International.

Cole holds an MBA from George Washington University and a bachelor’s in environmental policy from Vanderbilt. After living and working on both coasts and in Brazil, she now calls Minneapolis, Minn., home, where she lives with her husband, two school-aged children and a mischievous dog.

“Farm Journal is the nation’s leading agricultural media and information company with unparalleled relationships with farmers,” noted Cole. “I’m honored and energized by the opportunity to draw on those assets to accelerate the transition to more sustainable, resilient agricultural systems. We have a window of opportunity to transform our food production systems in ways that are better for growers, for all of us who depend on their products and the lands and waters that we call home.”

About Farm Journal
Farm Journal is the nation’s leading business information and media company serving the agricultural market. Started 144 years ago with the preeminent Farm Journal magazine, the company serves the row crop, livestock, produce and retail sectors through branded websites, eNewsletters and phone apps; business magazines; live events including conferences, seminars and tradeshows; nationally broadcasted television and radio programs; a robust mobile-text-marketing business; and an array of data-driven, paid information products. Farm Journal also is the majority shareholder of the online equipment marketplace, Machinery Pete LLC. In 2010, the company established the non-profit, public charity, Farm Journal Foundation, dedicated to sustaining agriculture’s ability to meet the vital needs of a growing population through education and empowerment.

About Trust In Food
Trust In Food is a purpose-driven division of Farm Journal, dedicated to rebuilding consumer confidence in the U.S. agricultural value chain by partnering with farmers and ranchers to accelerate conservation agriculture-practice adoption and maintenance benefiting land, water, air and farm businesses. It advances this mission through data science, research, strategic communications and Farm Journal platform in collaboration with conservation organizations, government agencies, agribusinesses, food companies and retailers and other food system stakeholders.

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