Farm Journal and Aimpoint Research Announce Strategic Alliance

Lenexa, Kan., (April 6, 2020) — Farm Journal and Aimpoint Research today announce an exclusive strategic alliance to join their powerful and unique strengths to provide the industry a competitive advantage and address agriculture’s dynamic challenges. The move joins Aimpoint Research’s innovative intelligence and strategy consulting capabilities with Farm Journal’s industry-leading behavioral data, data science and activation assets that combine to create Farm Reach Vision.

As part of this alliance, Doug Edge has been promoted to Senior Vice President, Business Solutions at Farm Journal, providing leadership to connect the Aimpoint Research solutions with Farm Journal’s portfolio of solution-centric offerings. Together, Farm Reach Vision and Aimpoint Research will offer unmatched insights to guide companies and associations as they adapt to the changing needs of the industry.

“We’ve worked seamlessly with Aimpoint Research on several cutting-edge research projects over the past year, said Andy Weber, CEO of Farm Journal. “Aimpoint Research is best-in-class, and this alliance formalizes an existing strategic relationship and completes our Data-Driven Performance Marketing offering. Aimpoint Research can answer the tough questions that pinpoint strategy. Farm Journal has the audience and platforms to activate messaging. Together we can move the market.”

Farm Journal is the industry leader in multi-brand platforms that engage audiences, boasting the largest first-party data available to ag marketers. This alliance also comes as Farm Journal nears completion of a multimillion-dollar investment in its data platform, Farm Reach Vision, which will be unveiled to the market in 2020, paired with Aimpoint Research services.

Aimpoint Research is a global strategic intelligence firm with extensive experience serving clients throughout the agri-food value chain. Founded by CEO Brett Sciotto, a former Army Intelligence Officer, Aimpoint Research uniquely blends best practices from military intelligence and market research. The company provides a competitive advantage to clients by helping them gain better situational awareness and a clear view of the future, which informs decision making, planning and operational priorities.

Through thought leadership, innovative research and predictive tools such as wargaming, Aimpoint Research can project trends and market shifts far ahead of traditional research firms.

“At our core, we believe leaders need superior intelligence and complete visibility of the current situation in order to make the most informed decisions and maintain a competitive advantage,” Sciotto said. “Our market research and intelligence capabilities, coupled with Farm Journal’s extensive behavioral data and marketing platforms, allow us to provide an unprecedented spectrum of insights to our clients.”

“This alliance comes at a time when our industry is facing so many big questions. We look forward to working with Farm Journal to help answer those questions for the industry, and for our clients. Together, we can share intelligence with a much larger audience.”

To learn more, contact Doug Edge at dedge@farmjournal.com or Aimpoint Research at info@aimpointresearch.com.


About Aimpoint Research

Aimpoint Research is a global, strategic intelligence firm serving the agri-food value chain. Aimpoint Research offers organizations a competitive advantage by blending best practices from military intelligence disciplines with innovative research methodologies and superior analysis. Aimpoint Research has extensive experience serving clients throughout the agri-food value chain. As part of the Aimpoint Research Executive Intelligence Network, its analysts continually monitor the agri-food value chain and report on trends, innovations and disruptions, including COVID-19, that could represent threats or opportunities for leaders. Visit www.aimpointresearch.com to learn more. Aimpoint Research is proud to be a certified Veteran Owned Small Business (VOSB) by the United States Department of Veterans Affairs.

 

About Farm Journal

Farm Journal is the nation’s leading business information and media company serving the agricultural market. Started 144 years ago with the preeminent Farm Journal magazine, the company serves the row crop, livestock, produce and retail sectors through branded websites, eNewsletters and phone apps; business magazines; live events including conferences, seminars and tradeshows; nationally broadcasted television and radio programs; a robust mobile text marketing business; and an array of data-driven paid information products. Farm Journal also is the majority shareholder of the online equipment marketplace, Machinery Pete LLC. In 2010, the company established the nonprofit, public charity Farm Journal Foundation dedicated to sustaining agriculture’s ability to meet the vital needs of a growing population through education and empowerment.

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