Lenexa, Kan., (Aug. 18, 2021) – Farm Journal announces the acquisition of the international United Pork Americas conference and trade show from Flavia Roppa of Brazil. For the past two decades, more than 150,000 international swine producers, veterinarians and industry stakeholders have experienced the event Roppa established — Pork Expo Brazil. An extension of Pork Expo Brazil, the United Pork Americas conference, is set for April 19-21, 2022, at the Hyatt Regency in Orlando, Fla.
Roppa will maintain a minority ownership and direct the United Pork Americas event as a Farm Journal employee. She brings more than two decades of experience developing and deploying international events within the pork, beef, poultry and pet industries hosted across Latin America.
“We’re excited to invest in the tools that pork industry stakeholders need to prosper in an ever-increasing global environment by enhancing our event portfolio with United Pork Americas,” said Cliff Becker, senior vice president of livestock for Farm Journal. “This will be a world-class event in every sense. Experts from across the globe will represent distinct disciplines within every dimension of the pork production system, and attendees will network with producers from every continent.”
The United Pork Americas conference will feature an educational component with more than 50 internationally renowned speakers and sessions to provide educational opportunities for swine producers, veterinarians and industry stakeholders. It also will feature more than 28,000 square feet of Expo space, where domestic and international swine companies will have booths in an expansive trade show format to bring applicable information and resources to every facet of the pork production system.
“Bringing my international events to the United States is a dream come true,” Roppa said. “With Farm Journal’s 145 years of experience and strong reputation within the pork marketplace, it’s a natural fit to put our strengths together to bring an event of this caliber to U.S. pork producers and stakeholders from every segment of the production chain.”
Additional information on speakers and sessions is available at UnitedPorkAmericas.com.
About Farm Journal
Farm Journal is the nation’s leading business information and media company serving the agricultural market. Started 145 years ago with the preeminent Farm Journal magazine, the company serves the row crop, livestock, produce and retail sectors through branded websites, eNewsletters and phone apps; business magazines; live events including conferences, seminars and tradeshows; nationally broadcasted television and radio programs; a robust mobile-text-marketing business; and an array of data-driven, paid information products. Farm Journal also is the majority shareholder of the online equipment marketplace, Machinery Pete LLC. In 2010, the company established the non-profit, public charity, Farm Journal Foundation, dedicated to sustaining agriculture’s ability to meet the vital needs of a growing population through education and empowerment.
