Lenexa, Kan., (Dec. 3, 2021) – Farm Journal today announced the acquisition of Precision ReachTM, the leading programmatic digital services company serving the agricultural market.
Precision Reach (formerly known as Big Reach Network) is a data-driven programmatic advertising network that reaches farmers, ranchers and a suite of proprietary niche influencer audiences on digital devices across thousands of websites, mobile apps and streaming devices.
The acquisition combines Farm Journal’s unmatched audience intelligence with Precision Reach’s industry-leading expertise and long-time trusted reputation to offer clients the best programmatic services available in agriculture.
“Precision Reach is the pre-eminent player in the ag programmatic space and provides Farm Journal with another best-in-class tool in our growing Enterprise Solutions toolkit,” said Andy Weber, CEO of Farm Journal. “The combination of Farm Journal’s data intelligence with the programmatic expertise of Precision Reach is a big win for clients looking to strategically and efficiently connect with the most important audiences in agriculture.”
Precision Reach will operate as its own company within the Farm Journal family, continuing under the leadership of current Precision Reach executives, Bob Schenck and Michael Jung, and will retain all employees and relationships to provide continuity in its work and service to clients.
About Farm Journal
Farm Journal is the nation’s leading business information and media company serving the agricultural market. Started 145 years ago with the preeminent Farm Journal magazine, the company serves the row crop, livestock, produce and retail sectors through branded websites, eNewsletters and phone apps; business magazines; live events including conferences, seminars and tradeshows; nationally broadcasted television and radio programs; a robust mobile-text-marketing business; and an array of data-driven, paid information products. Farm Journal also is the majority shareholder of the online equipment marketplace, Machinery Pete LLC. In 2010, the company established the non-profit, public charity, Farm Journal Foundation, dedicated to sustaining agriculture’s ability to meet the vital needs of a growing population through education and empowerment.