Farm Country Forum to Convene Leaders Around Agriculture’s Top Issues

Lenexa, Kan., (April 9, 2020) — Farm Journal will host a slate of thought leaders and industry experts from agribusinesses to government agencies at the Farm Country Forum on April 16, 2020. This one-day business insights and knowledge sharing digital event will uncover new research about the farmer of the future, discuss some of agriculture’s biggest challenges and look at how COVID-19 will forever change the way America sees its food supply. Registration for this digital event, which is presented with the support of Agri Marketing magazine, is free and open for anyone to attend.

“For nearly 150 years, Farm Journal has delivered timely and valuable information to a wide range of agricultural audiences,” said Charlene Finck, President of Farm Journal. “This event is another way that — in a time of social distancing for all of us — we can convene industry thought leaders to share perspectives and strategies to keep agriculture and the food supply moving forward.”

The Forum will run from 10 a.m. to 3:30 p.m. CST, featuring morning and afternoon programs with presentations and panel discussions, viewer-driven Q&A sessions and real-time polling to gauge audience opinions on a variety of topics. The event will be moderated by Clinton Griffiths, host of AgDay, and Tyne Morgan, host of U.S. Farm Report. Sessions and presenters include:

Who is the Farmer of the Future?

Go beyond research and open your eyes to true intelligence around how farmers, ranchers and growers will change over the next 20 years. Presenters include Doug Edge, Senior Vice President Business Solutions, Farm Journal, and Brett Sciotto, CEO, Aimpoint Research.

Flex Your Data Muscles to Track the Pulse of America’s Farmers

Farm Journal’s editorial team uses an evidence-based, reader-driven approach to keep their fingers on the pulse of American agriculture. Learn how they track farmer sentiment, purchase intentions, top-of-mind issues and behavior analysis, and then use this data to fuel design thinking and new product development. Presenters include Chip Flory, host of AgriTalk; Clinton Griffiths, host of AgDay; Greg Henderson, editor of Drovers; Sara Schafer, editor of Top Producer; Jennifer Shike, editor of Farm Journal’s PORK; and Portia Stewart, Content Strategy Director for Farm Journal.

Ag Retail Instills Reliability in An Uncertain Time

Ag retailers have become accustomed to rapid changes, shifting trends and adopting new technologies. This spring has brought new challenges in serving farmers in a timely manner to get crops planted and livestock fed. What does this mean for the sales channel long-term and how will businesses operate going forward? Presenters include Amy Asmus, Asmus Farm Supply, Rake, Iowa; Harold Cooper, Premier Ag, Seymour, Ind.; Henry Holloway, The Mill, Bel Air, Md.; and Margy Eckelkamp, editor of AgPro.

Keeping Food on America’s Table

Every link of the produce industry supply chain is working within a new normal in the wake of the COVID-19 pandemic. Industry experts will discuss how their organizations are staying nimble in a new world of supply and demand, transportation and logistical issues and the challenge of keeping produce sections stocked in grocery stores across America. Presenters include Kevin Byers, PCC Community Markets, Seattle, Wash.; Jeff Cady, Tops Markets, Williamsville, N.Y.; Alex DiNovo, DNO Produce, Columbus, Ohio; Thomas Kovacevich III, T.M. Kovacevich Philadelphia Inc., Philadelphia, Pa.; Roger Pepperl, Stemlit Growers, Wenatchee, Wash.; Tom Karst, editor of The Packer.

How Covid-19 Will Forever Change the Way America Sees its Food Supply

From empty grocery shelves to victory gardens, COVID-19 has opened the window for agriculture to engage, educate and reassure consumers about their food supply. Food and agriculture experts will discuss why it’s so important to champion agriculture now and provide steps for organizations to help farmers of the future be successful. Presenters include Mary Shelman, The Shelman Group; Frank Yiannis, U.S. Food and Drug Administration; Roger Thurow, Chicago Council on Global Affairs; and Nate Birt, Trust In Food.

“You won’t find a better program in terms of addressing the most critical concerns that face our industry today,” Finck said. “The slate of speakers for Farm Country Forum is impressive and will share valuable perspectives to help all of us find ways to navigate the new normal of business going forward.”

To view a full agenda and register for the event, go to


About Farm Journal

Farm Journal is the nation’s leading business information and media company serving the agricultural market. Started 144 years ago with the preeminent Farm Journal magazine, the company serves the row crop, livestock, produce and retail sectors through branded websites, eNewsletters and phone apps; business magazines; live events including conferences, seminars and tradeshows; nationally broadcasted television and radio programs; a robust mobile text marketing business; and an array of data-driven paid information products. Farm Journal also is the majority shareholder of the online equipment marketplace, Machinery Pete LLC. In 2010, the company established the non-profit, public charity Farm Journal Foundation dedicated to sustaining agriculture’s ability to meet the vital needs of a growing population through education and empowerment.

For more information regarding this or other information, please visit our contact us page.

Additional news...

Tech-Forward Farmers are Driving “Smart Farming” Trend in Agriculture

Lenexa, Kan., (April 2, 2024)

Farm Journal report examines motivations that drive the change journey for technology early adopters, provides...

Industry Partnership Unveils Barriers and Opportunities in Sustainable Data Collection Throughout Pork Supply Chain

Lenexa, Kan., (February 8, 2024)

Trust In Food™ and The Sustainability Consortium explore data collection and sharing within pork and...

New Online Tool Aims to Accelerate Conservation Agriculture

Lenexa, Kan., (February 1, 2024)

Farmer engagement with data-driven, farmer-centered messaging doubled compared to traditional outreach strategies.  Lenexa, Kan. (Feb....

Trust In Beef™ Deepens Expertise With New Partners 

Lenexa, Kan., (December 12, 2023)

Ducks Unlimited and ABS Global further the program’s capabilities to support ranchers in enacting climate-smart...