“We are excited to have Peterson’s industry knowledge and experience to continue building the Machinery Pete brand,” said Ned Bardic, Chairman of the Board for Machinery Pete. “His extensive agricultural machinery background and business development skills will help Machinery Pete strengthen channel partnerships, develop strategic alliances and expand new products.”
Peterson has more than 25 years of senior management experience, as well as 15 years of strategic development and plan execution for multi-store equipment dealerships. He most recently was large ag sales manager for Midwest Machinery Co. and previously served in agriculture equipment sales roles at multiple levels in the north-central United States. He started his career in his family’s farm equipment business conducting appraisals and dealing in used equipment.
“I look forward to the opportunity to continue building the Machinery Pete brand and helping growers, equipment dealers, auction companies and equipment manufacturers be successful in their business,” Peterson said.
MachineryPete.com is the fastest growing marketplace for buyers and sellers of used farm equipment, offering farmers a vast selection of equipment listings in one place with innovative search tools that make it easy and fast to find relevant equipment.
About Farm Journal Farm Journal is the nation’s leading business information and media company serving the agricultural market. Started 146 years ago with the preeminent Farm Journal magazine, the company serves the row crop, livestock, produce and retail sectors through branded websites, eNewsletters and phone apps; business magazines; live events including conferences, seminars and tradeshows; nationally broadcasted television and radio programs; a robust mobile-text-marketing business and an array of data-driven, paid information products. Farm Journal also is the majority shareholder of the online equipment marketplace, Machinery Pete LLC. In 2010, the company established the non-profit, public charity, Farm Journal Foundation, dedicated to sustaining agriculture’s ability to meet the vital needs of a growing population through education and empowerment.