Doane Celebrates 100 Years of Trusted Insights

Lenexa, Kan. (Oct. 31, 2019) — Doane Advisory Services, a subsidiary of Farm Journal, is celebrating its 100th anniversary this year, as well as its rich heritage of providing industry intelligence to a wide range of agriculture-based businesses.

“Each year we survey and talk to more farmers and ranchers than any other agriculture analysis company, and then bring that valuable insight straight to our clients,” said Bill Nelson, chief economist for Doane. “The data and insight we provide becomes a road map for planning and forecasting that guides every aspect of our clients’ business strategy.”

Acquired by Farm Journal in 2015, Doane is a market leader in providing agricultural economic information and outlook. Combined with Farm Journal’s deep data content and proven analysis, Doane is the only  advisory service with direct contact to the largest pool of farmers and ranchers in the U.S.

Doane is not only a trusted and irreplaceable resource in the ag community, it’s also a vital component to the success of Farm Journal.

“Doane’s experts see the whole picture of agriculture,” said Andy Weber, CEO of Farm Journal. “Their exceptional research, analysis and insight supports everything we do. Our business depends on them, and we are extremely proud to celebrate their remarkable 100th anniversary.”

Inspired by his vision of creating a more efficient and productive agriculture industry, D. Howard Doane started Doane Advisory Services in 1919. Under his leadership, and the guidance of leaders in the 100 years since, Doane has delivered on its promise to provide research, analysis and insight with a personal component to each and every client.


For more information about Doane Advisory Services go to


About Farm Journal

Farm Journal is the nation’s leading business information and media company serving the agricultural market. Started 142 years ago with the preeminent Farm Journal magazine, the company serves the row crop, livestock, produce and retail sectors through branded websites, eNewsletters and phone apps; business magazines; live events including conferences, seminars and tradeshows; nationally broadcasted television and radio programs; a mobile text marketing business; and an array of data-driven paid information products. Farm Journal also is the majority shareholder of the online equipment marketplace, Machinery Pete LLC. In 2010, Farm Journal established the non-profit, public charity Farm Journal Foundation dedicated to help sustain agriculture’s ability to meet the vital needs of a growing population through education and empowerment.

For more information regarding this or other information, please visit our contact us page.

Additional news...

FBN® Finance Named Premier Finance Partner for

Lenexa, Kan., (May 23, 2024)

Lenexa, Kan., (May 23, 2024) — Machinery Pete, LLC, a leading online marketplace for used...

Tech-Forward Farmers are Driving “Smart Farming” Trend in Agriculture

Lenexa, Kan., (April 2, 2024)

Farm Journal report examines motivations that drive the change journey for technology early adopters, provides...

Industry Partnership Unveils Barriers and Opportunities in Sustainable Data Collection Throughout Pork Supply Chain

Lenexa, Kan., (February 8, 2024)

Trust In Food™ and The Sustainability Consortium explore data collection and sharing within pork and...

New Online Tool Aims to Accelerate Conservation Agriculture

Lenexa, Kan., (February 1, 2024)

Farmer engagement with data-driven, farmer-centered messaging doubled compared to traditional outreach strategies.  Lenexa, Kan. (Feb....