Not all data is created equal

Are you ready to unlock the power of data with us?

When you partner with Farm Journal Data Services, the power is in your own hands — the power to identify and deeply understand target audiences, the power to reach your audiences in the communication channels they prefer and the power to build your brand because you reached your sales and marketing goals.

Why spend your money guessing with the other guys when the KEY to harnessing the power of data is at your fingertips?

It’s as simple as partnering with Farm Journal Data Services.

Access the only trusted intelligence platform fed by more than 50 million new data points per month. Access the industry’s only database with psychographic, behavioral, and demographic information collected and verified at the source – the agriculture decision maker!

Our Data Products & Services

  1. Enrichment Your Data – validate, update, and append core contact and demographic information so you know you’re reaching the right audience
  2. License Prospects – access to new contacts that can become your customers
  3. Insights – benchmark your data against market share analytics and index the behavior of your target audience
  4. Modeling & Analytics – segment your market with targeted buyer personas, move beyond demographics to predict purchase intent, leverage and monitor interest affinities to impact real behavior
  5. Activation – use platform propensity, to reach customer where they are, close the loop rom engagement to sales, score leads and convert new buying customers.

The KEY advantages you get?

  1.  True First Party Data
    • A people-based, connected data ecosystem built on trusted, consented relationships.
    • Real time intelligence compiled through active engagement across all platforms from 68M users using natural language processing.
    • More than 50 million new data points per month. – straight from the TRUE source – the voice of farmers, ranchers, influencers and decision makers in the agri value-chain!
  2. Richest and Most Accurate Source for Data in Agriculture
    • The most robust, multi-platform identify graph in agriculture with over 4.1 million user profiles.
    • All profiles are verified and cross-validated against all sources connecting more endemic and non-endemic behaviors, demographics, psychographics, and firmographics than any other data services provider in the agriculture industry.
  3. Best-in-Class Technical Infrastructure
    • Open source, connected technology enables access to audiences and insights faster than anyone
    • Engagement through activation is a closed loop so you can measure results, iterate, refine, and then zero in on the target
    •  No other data services provider in agriculture has direct, first-party relationships with farmers. We can track all audience interactions and refine audience segments to provide the intelligence you need.
  4. Expert Team of Agriculture Data Scientists
    • Transform customer data into actionable insights for your go-to-market strategy
    • Build high fidelity prediction models using accurate and certified data, validated across multiple sources
    • Deliver transparent outcomes you can act upon immediately and that are not black box
    • Illuminate behavioral differences between audience segments that generate real ROI for your marketing and sales dollars

Current Wins

Name: Mark Marketer
Business: Case IH
Goal: Stretch our 2020 marketing budget through precise targeting

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Name: Penny Promoter
Business: Piviot Bio
Goal: Identify and connect with audiences for new product launch

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Name: Penny Promoter
Business: Piviot Bio
Goal: Identify and connect with audiences for new product launch

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Connect Today

Dennis Hecht
Vice President Business Intelligence
FJDATA@farmjournal.com