Dairy Editorial Director
The Dairy Editorial Director will oversee content development and write stories for www.dairyherd.com, Dairy Herd Management magazine and Farm Journal’s MILK magazine as well as contribute content and interview segments for AgDay AgriTalk. Emphasize multimedia reach that engages readers, viewers and listeners with primary focus on dairy topics but with consideration for reach across multiple Farm Journal Media properties. As Dairy Editorial Director, you will have ownership of the dairy brand and help lead efforts to build brand awareness and affinity.
Content development duties include story idea development, photography and illustration selection, and content creation focusing on issues, marketing, research and production. For the print editions, contribute monthly editorial column and feature articles and news. Contribute photography to accompany articles when necessary. Work closely with art department to ensure creative, efficient and timely production. Encourage high standards along with good journalism and work ethic from employees and contributing editors. For digital editions, create content on daily basis and oversee content curation from other editors and sources.
The Dairy Editorial Director will collaborate with the Vice President of Content on strategic planning and positioning for all dairy industry related products. This position will also be involved in development and execution of MILK Business Conference.
Essential Duties and Responsibilities
These duties include, but are not limited to, the following (other duties may be assigned):
Editorial content & presentation:
- Develop and post relevant dairy content dairyherd.com and oversee the Dairy Herd Management and Farm Journal’s MILK magazine brand representation in various media executions.
- Manage social properties for Dairy Herd Management and engage with readers, viewers and listeners through active content.
- Plan, manage, and implement editorial content for Dairy Herd Management to ensure appropriate editorial coverage of the dairy industry. Plan and develop in-depth, interesting and quality stories that readers demand and expect.
- Develop and maintain editorial calendar for Dairy Herd Management and Farm Journal’s MILK.
Know Dairy Herd Management readers and Farm Journal’s MILK readers and keep current with industry issues, events and developments. Build reader following and feedback—work for the readers. Coordinate, communicate with and gather critiques from readers and industry on dairy related content created by FJM. Strive to better serve information needs and demands of dairy producers.
Writing, Editing & Photography:
Write a regular editorial column to appear in each issue. Write two or more production and industry issues features for each publication. Write bi-weekly blog post for dairyherd.com.
Coordinate and carry out production of magazine with art production staff. Know and use InDesign desktop publishing and Outlook systems used by Farm Journal.
Oversee columnists and, as necessary, freelance writers. Work with fellow staff members to supply stories to Dairy Herd Management and Farm Journal’s MILK as well as to other Farm Journal Media properties.
The editor is responsible for tracking editorial budget for dairy editorial, office and travel expenses. Freelance and columns must be kept within the budget.
The editor is responsible for input into brand positioning and strategic planning for all dairy related media products within the Livestock Group responsibilities. This will include critical analysis, idea generation and execution oversight as directed by the dairy editorial director.
MILK Business Conference:
The editor is responsible for input into conference focus, program development, speaker selection and plan execution responsibilities as directed.
- A college degree in a related field.
- An agricultural and/or dairy industry background is required.
- At least 5 years’ experience in ag communications.
- Proficient with a camera, computers and word and desktop processing.
- Know how to take initiative and work within team environment.
Good, all-around communications skills a must. Must work well with a variety of personalities. Must keep in constant communication with the vice president of content, staff writers and art production staff. Must be able to interact with and interview dairy producers and industry leaders. Have the ability to communicate complex ideas, research and technology into layman’s and more reader-friendly terms.
Have the ability to understand complex issues of the dairy and agricultural industry and communicate them simply and directly. Be able to develop policy and ideas for improvement for editorial procedures.
Problem Solving/ Decision-Making Ability:
The editor must be adept at analyzing problems and developing solutions in the workplace and when deciding on content for the magazine.
Computer Proficiency (hardware, software, etc.):
InDesign, Excel and Microsoft Word programs; Internet technology.
Travel will vary throughout the year based on industry events. Estimated travel is between 20% and 30%.
For more information or questions on any Farm Journal job postings, please contact:
Senior Human Resources Generalist