Customer Stories - Farm Journal

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Ag Marketers Doing Breakthrough Work

In a world saturated with messages and noise, being a marketer, a seller, or any go-to-market leader is demanding. Across ag and food markets, we see stellar work every day. We celebrate – and share - when our customers master big and small breakthroughs to help their companies and brands make a business impact.

CUSTOMER STORIES

Customer Stories

Simple, Targeted Marketing Approach for Big Impact

Rather than overcomplicating the process, Munger focused on building a simple, highly targeted strategy aligned with sales, leadership, and the company’s long-term growth goals. “I’ve always been a big believer in developing a comprehensive marketing plan,” Munger says. “They’re usually simple, but they have to align with the company’s strategic plan and earn buy-in internally […]

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Customer Stories

Holistic, Innovative Marketing Part of the Culture for CMI Orchards

“We always market with an eye to innovation,” says Rochelle Bohm, CMI Orchards Vice President of Marketing. “We like to try and shake things up in the produce aisle and introduce innovation wherever possible.” A Program Approach to Innovative Marketing It’s a good time to have an innovative culture, with more than half the population […]

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BREAKTHROUGH STORIES

Signal to Noise

Ross Johnson shares how data and helpful analysis differentiate his organization, as well as other ways that the Idaho Potato Commission is breaking through the noise to connect with their customers.

Content is Key

John Deere’s Brian Torrey says the company is laser-focused on providing farmers with valuable content. Find out why they prioritize this marketing tactic to inform and motivate their targets.

Customer Stories

“As we've partnered with Farm Journal, we've learned and understood their programmatic capabilities and utilize their broad and deep data to reach our customers.”

Sam Bormann

Merck Animal Health

CUSTOMER STORIES

Deeper Thought Leadership Built from Insights

Thought leadership is built on more than data – it’s about the insights. The best data starts with a valuable audience and leads to insights that jumpstart thought leadership – even if the product isn’t first-to-market.

Collaboration leads to success

Boost Sales Through Education and Engagement

Raising pinkeye awareness and changing behaviors was the client’s goal. Farm Journal deployed data-driven educational and customer engagement tactics to reinforce the value of prevention as part of a disease management program, and as a viable option to improve producer ROI.

How data sparked change

Branded Video Series Powers Stronger Social Engagement

This Farm Journal Studios branded content campaign, sponsored by Nutrien Ag Solutions, tracks the fascinating journey from seed to shelf. Along the way, we engage growers and consumers with the Nutrien brand.

Why storytelling matters

Content Marketing and Data Modeling Generates Leads

Data-drive educational content was developed that aligned with an insurance client’s farm safety messaging. As the team reviewed the data, they made a correlation between policies written and content marketing that was done during the same time period.

The power of partnership

CTR Soars with Powerful Videos Aimed at the Heart

Beck’s Hybrids wanted to expand awareness of the company’s dedication to giving back to farmers. Farm Journal created a dramatic series of 10-minute episodes focused on families facing difficult challenges.

Emotion drives engagement

Omnichannel Strategy Skyrockets Product Awareness

This expansive omnichannel partnership with Pivot Bio displays the journey from a relatively new brand launching a new product to one of the most well-known brands in biologicals.

Spreading the word

Finding Customers with a Three-Stage Strategy

Building a sales funnel in a highly competitive relationship-driven space can be daunting. But after an awareness campaign, consideration and conversion 3-stage funnel, one client achieved an 8% increase in awareness and exceeded their lead goal by 43%.

Data drives leads

Turnkey Custom Publication Boosts Brand Engagement

Where do you go when you want to take your custom publication to the next level? A company with roots in publishing. Now in its sixth year, the partnership on this publication has progressed to become even more cost- efficient and user-friendly.

The value of efficiency

This Total Market Solution Added +$30M to Prospect Pipeline

The client was well-known in the space but looking to engage more with high-acreage growers. They sought to engage in a pilot lead generation campaign to 2,000+ acre growers in six key states by scheduling on-farm appointments between prospects and sales reps.

Hitting the target

Using Data to Qualify Leads

A startup was targeting a specific group of farmers/ landowners with no way to reach them. The sales funnel filled up after multimedia content increased awareness, and a robust calling and a full-funnel media activation campaign were executed.

Reaching ideal customers

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