Country Music Artists to Headline #FarmON™ Benefit Concert Supporting 4-H
Lee Brice, Martina McBride, Jennifer Nettles, Rodney Atkins, Justin Moore and Other Well-Known Artists Share Their Support for Young People During This Challenging Time
Lenexa, Kan., (Aug. 21, 2020) — Viewers tuning into Farm Journal’s #FarmON™ Benefit Concert at 7 p.m. CT on Thursday, Aug. 27, not only will hear some of today’s top voices in country music, but they will also have the opportunity to show their support for 4-H and the millions of young people who have been impacted by COVID-19. Donations from this benefit concert will go to National 4-H Council’s FOURWARD Fund, which provides all kids with the resources, tools and sense of belonging to learn and grow during these unprecedented times.
“COVID-19 is creating a world of uncertainty, and it’s affecting millions of kids across the country who don’t have reliable access to internet at a time when virtual learning is key,” said Jennifer Nettles, Grammy Award-winning singer, songwriter and 4-H’s national spokeswoman. “Just like 4-H helped me growing up, 4-H is continuing to make a difference in the lives of young people everywhere by providing the resources and sense of community that they need to thrive, no matter their circumstances.”
The hour-long virtual concert features an all-star lineup of country music artists including Lee Brice, Martina McBride, Justin Moore, Rodney Atkins, the Peterson Farm Brothers, High Valley, Caroline Jones, 4-H’s performing arts group Clovers & Co. and a special message from 4-H alumnae and spokeswoman Jennifer Nettles.
The #FarmON Benefit Concert is free to all viewers and will be broadcast August 27 from 7 to 8 p.m. CT on RFD-TV and live-streamed on AgWeb.com, Facebook Live, LinkedIn Live and YouTube. Register for the concert for free at: FarmJournalFieldDays.com/Register/ or make a donation to the FOURWARD Fund at www.4-h.org/fourwardfund.
The concert is supported by Bayer, Corteva Agriscience, Culver’s, Meristem, NK Seeds, Pivot Bio, and Safe-Guard. For more information about the #FarmON Benefit Concert and Farm Journal Field Days, go to www.farmjournalfielddays.com.
The concert is the grand finale for the inaugural Farm Journal Field Days™, a virtual experience for farmers and ranchers that was born out of the live event constraints caused by the global pandemic.
4‑H, the nation’s largest youth development organization, grows confident young people who are empowered for life today and prepared for career tomorrow. 4‑H programs empower nearly six million young people across the U.S. through experiences that develop critical life skills. 4‑H is the youth development program of our nation’s Cooperative Extension System and USDA and serves every county and parish in the U.S. through a network of 110 public universities and more than 3000 local Extension offices. Globally, 4‑H collaborates with independent programs to empower one million youth in 50 countries. The research-backed 4‑H experience grows young people who are four times more likely to contribute to their communities, two times more likely to make healthier choices, two times more likely to be civically active and two times more likely to participate in STEM programs.
About Farm Journal
Farm Journal is the nation’s leading business information and media company serving the agricultural market. Started 144 years ago with the preeminent Farm Journal magazine, the company serves the row crop, livestock, produce and retail sectors through branded websites, eNewsletters and phone apps; business magazines; live events including conferences, seminars and tradeshows; nationally broadcasted television and radio programs; a robust mobile-text-marketing business; and an array of data-driven, paid information products. Farm Journal also is the majority shareholder of the online equipment marketplace, Machinery Pete LLC. In 2010, the company established the non-profit, public charity, Farm Journal Foundation, dedicated to sustaining agriculture’s ability to meet the vital needs of a growing population through education and empowerment.