Connected Television Advertising - 10 Reasons Why You Should Consider CTV

February 14, 2021

Connected Television Advertising – 10 Reasons Why You Should Consider CTV

A captive audience, an engaging screen. Advertising on Connected Television (CTV) is like being invited into your customer’s living room. It’s a prime seat, and one not to be missed.

10 reasons for you to consider CTV in your marketing mix

Precise targeting of valuable audiences using first party data
Full screen ads
No skipping with 95% plus completion rates
CTV is in prime position with the demise of 3^rd party cookies
Measurable results by device, network, day of week, and more
Accessible and affordable to advertisers of all sizes
Less waste compared to traditional (linear) television
Ideal for integration with Display, Social and Search campaigns
Premium inventory partners including major networks around the world
Precise frequency as you control how often your ads are shown to the target audience

Television is unmatched when it comes to delivering top-of-the-funnel branding. Closed loop digital measurement and optimization against business outcomes are table stakes for performance marketers. CTV delivers both.

With the continued growth in streaming apps, mobile devices, and smart TVs, the momentum behind Connected TV isn’t slowing down any time soon.

Breakthrough marketing and sales start with deep understanding. Learn how our Intelligence and Influence Solutions can drive smarter strategies: https://www.farmjournal.com/solutions/#Intelligence

Share to your audience

With the continued growth in streaming apps, mobile devices, and smart TVs, the momentum behind Connected TV isn’t slowing down any time soon.

Additional Resources

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