Trust in Food

Trust in Food

Consumer trust in food requires a more sustainable agriculture system, from farmer to consumer and every step in between.

For over 145 years, Farm Journal has provided generations of farmers, ranchers and growers with the information and practical advice they need. As one of the most trusted voices in agriculture, we have a special responsibility to empower American farmers to thrive by meeting evolving business, market, environmental and social expectations.

Our Mission

Trust In Food is a social purpose initiative of Farm Journal, working to accelerate the transition toward a more resilient and regenerative ag system across the U.S.

Our Goal

We make every dollar invested in sustainable ag go farther by ensuring it works smarter and harder. In doing so, we secure a better future for our country’s farmers, for our natural resources and for all of us who depend on them.

Latest news

Tech-Forward Farmers are Driving “Smart Farming” Trend in Agriculture

Lenexa, Kan., (April 2, 2024)

Farm Journal report examines motivations that drive the change journey for technology early adopters, provides...

Industry Partnership Unveils Barriers and Opportunities in Sustainable Data Collection Throughout Pork Supply Chain

Lenexa, Kan., (February 8, 2024)

Trust In Food™ and The Sustainability Consortium explore data collection and sharing within pork and...

New Online Tool Aims to Accelerate Conservation Agriculture

Lenexa, Kan., (February 1, 2024)

Farmer engagement with data-driven, farmer-centered messaging doubled compared to traditional outreach strategies.  Lenexa, Kan. (Feb....