the scoop

The Scoop

Working with the most successful individuals and teams in ag retail, The Scoop delivers need-to-know information to ag retailers, crop consultants and farm managers in the way they want to consume that information. Whether reading our print publication, receiving our daily eNewsletters or stopping the social media scrolling to find our posts with important information, we provide solutions to the farmer’s trusted advisers in the agricultural channel. Our audience includes the multipliers and maximizers of information as they each influence tens of thousands of acres.

Latest news

Tech-Forward Farmers are Driving “Smart Farming” Trend in Agriculture

Lenexa, Kan., (April 2, 2024)

Farm Journal report examines motivations that drive the change journey for technology early adopters, provides...

Industry Partnership Unveils Barriers and Opportunities in Sustainable Data Collection Throughout Pork Supply Chain

Lenexa, Kan., (February 8, 2024)

Trust In Food™ and The Sustainability Consortium explore data collection and sharing within pork and...

New Online Tool Aims to Accelerate Conservation Agriculture

Lenexa, Kan., (February 1, 2024)

Farmer engagement with data-driven, farmer-centered messaging doubled compared to traditional outreach strategies.  Lenexa, Kan. (Feb....