CTR Soars with Powerful Videos Aimed at the Heart

October 26, 2024

CTR Soars with Powerful Videos Aimed at the Heart

Beck’s Hybrids wanted to expand awareness of the company’s dedication to giving back to farmers. Farm Journal created a dramatic series of 10-minute episodes focused on families facing difficult challenges.

Share to your audience

Additional Resources

Modernizing Your Co-Op Marketing Program for Measurable Impact

Complexity is the enemy of participation. Many dealers don’t access available funds simply because the process is too cumbersome, manual claims, inconsistent rules and slow approvals drive disengagement.

Breaking out of the “sea of sameness” in ag

Marketing in agriculture can become a “sea of sameness.” Shades of green, yellow and brown logos, colors, and imagery. Products with similar claims and all promise the coveted yield boost to optimize productivity and ROI. Sound familiar?

Breaking the Traditional Media-Buy Mold

The agriculture industry is a small industry, which is partly why, historically, companies and agencies have tended to spread their media investment across all ag media. That’s where Corteva and Bader Rutter broke the mold with their “Where the Green Grass Grows” campaign. With a goal of deep storytelling, they took the leap and went all in with Farm Journal in their pasture management division meanwhile breaking the traditional media-buy mold.