<strong>Lance Burditt to Lead Farm Journal Enterprise Solutions Team</strong>

Lenexa, Kan. (March 8, 2023) — Farm Journal, the nation’s leading media company serving agriculture audiences, announces the addition of Lance Burditt as senior vice president, Enterprise Solutions to lead the company into a new phase of service to clients and partners. “Enterprise Solutions is transforming how Farm Journal serves its customers and Lance is […]

Social Media Research Findings Provide Insight for Connecting With Agriculture Audiences

Precision Reach

Lenexa, Kan., (Jan. 17, 2023) – Precision Reach, agriculture’s leading programmatic service provider, has new research showing targeted social media is an effective way to reach agriculture audiences. These findings have shaped a new social media advertising product that connects businesses with target audiences — Precise Social. “Farmers and other key agriculture individuals are heavy […]

Precision Reach Raises Industry Standard for Digital Marketing with Farm Journal’s Trusted Intelligence Platform

Precision Reach

Lenexa, Kan., (Jan. 19, 2022) – Today Farm Journal announced that Precision Reach, its newly-acquired digital division, is now powered by the Farm Journal’s Trusted Intelligence Platform, agriculture’s most complete and robust database including more than 4 million records representing every segment of agriculture that marketers can target in campaigns. “The combination of Precision Reach’s […]

America’s Premier Farmers and Ranchers to Gather at Top Producer Summit for “Business on Broadway” in Nashville

Farm Journal

Producers from Idaho, Kentucky and Minnesota named finalists for Top Producer of the Year Award. Lenexa, Kan., (Jan. 13, 2022) – Farm Journal’s 25th Annual Top Producer Summit, agriculture’s premier educational and networking event, is set for Feb.14-16, 2022, at the Grand Hyatt in Nashville. Titled “Business on Broadway” in reference to the entertainment district […]

Trust In Beef Joined By U.S. Roundtable for Sustainable Beef

Trust in Food

U.S. Roundtable for Sustainable Beef and Trust In Food sign letter of agreement to collaborate through Trust In Beef Program to empower beef producers. Lenexa, Kan., (Dec. 15, 2021) — The U.S. Roundtable for Sustainable Beef (USRSB) joins the Trust In BeefTM program as a founding partner and technical advisor. Trust In Beef is a new effort to empower beef producers to accelerate the adoption of […]

Farm Journal Acquires Precision Reach to Offer Industry’s Best Data-Driven Programmatic Services

Farm Journal

Lenexa, Kan., (Dec. 3, 2021) – Farm Journal today announced the acquisition of Precision ReachTM, the leading programmatic digital services company serving the agricultural market. Precision Reach (formerly known as Big Reach Network) is a data-driven programmatic advertising network that reaches farmers, ranchers and a suite of proprietary niche influencer audiences on digital devices across […]

Farm Journal Names Christine Shaw Executive Vice President of Crops Division

Farm Journal

Lenexa, Kan., (Nov. 29, 2021) — Farm Journal announces Christine Shaw will join the company on Dec. 6 as executive vice president of the Crops Division, taking over the leadership of the company’s crops portfolio. The portfolio spans industry-leading print brands including Farm Journal, Top Producer and The Scoop; iconic broadcast brands, AgDay, U.S. Farm […]

Farm Journal Names Liz Vickerman to Head New Market Intelligence Division

Lenexa, Kan., (Nov. 19, 2021) — Farm Journal announced today that Liz Vickerman has joined the company as vice president, Market Intelligence, bringing rich agricultural product and market research expertise to the company and its clients. “Top-level research capabilities are an important part of our Enterprise Solutions vision to help clients understand and attack market […]