How to Build the Right Digital Audience Strategy for Your Marketing Objectives
In agriculture, precision is not optional. Buying cycles are long, margins are tight and every marketing dollar is under pressure to deliver results. Yet too many digital programs still prioritize scale over strategy and engagement over qualified outcomes. Better performance does not start with more impressions. Outcomes are driven by audience quality and scoping, aligning […]
The Three Market Forces Reshaping Agriculture Sales and Marketing
What Ag Suppliers Must Know to Stay Ahead in a Rapidly Changing Industry Agriculture is in one of its most consequential periods in decades. Today’s farm economy is under prolonged financial strain that is reshaping how growers make decisions, a moment economists describe as “not a collapse, but a grind.” (AgWeb) In this environment, the […]
The Power of Creative
Which creative delivers the strongest performance? Here’s what Farm Journal’s Meta data is showing…
Why Attention Matters More Than Response for Advertisers
For many years, click-through rate was the primary metric used to judge digital performance in agriculture. Today, it no longer tells the full story.
How to Build the Right Digital Audience Strategy for Your Marketing Objectives
In agriculture, precision is not optional. Buying cycles are long, margins are tight and every marketing dollar is under pressure to deliver results. Yet too many digital programs still prioritize scale over strategy and engagement over qualified outcomes. Better performance does not start with more impressions. Outcomes are driven by audience quality and scoping, aligning […]
7 Rules For Smarter Producer Content.
In ag, the brands that win do not guess. They build around what producers need, how they engage, and what they trust.
Slowing Down to Move Forward: What Ann Handley’s NAMA Keynote Means for Ag Marketers
Instead, she made the case that strategic patience is becoming a competitive advantage. Not because slow is better, but because thoughtful work builds trust, and trust is what drives decisions. Marketing Is Operating in a Faster, and Louder, Environment Today’s marketing environment rewards speed. Technology and AI have made it easier than ever to produce […]
Farm Journal Expands AgriTalk Markets Coverage with Michelle Rook
Kansas City, MO., (April 9, 2026) – Farm Journal, American agriculture’s leading business information and data insights company, announces Michelle Rook will on Monday become the host of AgriTalk PM. Rook will lead the afternoon program, focusing heavily on commodity markets and analysis for farmers and agribusiness professionals. Original host Chip Flory is stepping away […]
New AgDay Anchor Comes With Deep Farm Connections
Kansas City, MO., (March 24, 2026) – Farm Journal, U.S. agriculture’s leading business information and data insights company, has named Haley Bickelhaupt anchor of AgDay, the nationally syndicated newscast delivering daily news and analysis to America’s farmers and ranchers. She will lead daily coverage of ag markets, policy, and rural developments. Her role will have […]
How to Define Success Metrics for Your Ag Equipment GTM Campaign
Marketing campaigns rarely fail because of the creative missing the mark. They fail because they are measured against the wrong objective. Too often, performance is summarized in a single number: click-through rate. CTR is easy to report, easy to benchmark and easy to optimize toward. But easy does not mean effective. Clicks do not sell […]