Pro Farmer Estimates 2026 U.S. Corn Crop at 15.344 Billion Bushels, Soybeans at 4.572 Billion
Kansas City, Mo. (Aug. 21, 2026) — Farm Journal’s Pro Farmer today released its highly anticipated national production estimates for the 2026 U.S. corn and soybean crops, estimating corn production at 15.344 billion bushels and soybean production at 4.572 billion bushels. Corn: Pro Farmer estimates the 2026 U.S. corn crop at 15.344 billion bushels, based […]
Pro Farmer Crop Tour Returns for Its 34th Year, Delivering Agriculture’s Most Trusted Boots-on-the-Ground Crop Insights
Kansas City, MO., (August 17, 2026) – Today Farm Journal‘s, Pro Farmer kicks off its 34th annual Crop Tour, continuing a more than three-decade tradition of providing to farms of all sizes an independent, boots-on-the-ground assessment of the nation’s corn and soybean crops. Each year, scouts who typically spend their days on farms and working in the ag industry travel thousands of […]
My Farm Journal Launches to Create a More Connected Customer Experience
Kansas City, MO., (July 8, 2026) – Farm Journal today announced the launch of My Farm Journal, a new customer portal designed to create a more connected and personalized experience across the company’s network of brands, events, and business solutions. My Farm Journal serves as a centralized hub where producers and agribusiness professionals can manage […]
Digital Impact: Creating and Proving Bigger Results in a Changing Agriculture Market
The Market Changed. Marketing Has To Change Too. Ag marketers are being asked tougher questions than they were just a few years ago. Budgets are tighter, finance teams want proof of impact, AI is accelerating campaign execution and the data infrastructure many marketers relied on is becoming less reliable. The result is a new reality: […]
Simple, Targeted Marketing Approach for Big Impact
Rather than overcomplicating the process, Munger focused on building a simple, highly targeted strategy aligned with sales, leadership, and the company’s long-term growth goals. “I’ve always been a big believer in developing a comprehensive marketing plan,” Munger says. “They’re usually simple, but they have to align with the company’s strategic plan and earn buy-in internally […]
Holistic, Innovative Marketing Part of the Culture for CMI Orchards
“We always market with an eye to innovation,” says Rochelle Bohm, CMI Orchards Vice President of Marketing. “We like to try and shake things up in the produce aisle and introduce innovation wherever possible.” A Program Approach to Innovative Marketing It’s a good time to have an innovative culture, with more than half the population […]
How to Build the Right Digital Audience Strategy for Your Marketing Objectives
In agriculture, precision is not optional. Buying cycles are long, margins are tight and every marketing dollar is under pressure to deliver results. Yet too many digital programs still prioritize scale over strategy and engagement over qualified outcomes. Better performance does not start with more impressions. Outcomes are driven by audience quality and scoping, aligning […]
The Three Market Forces Reshaping Agriculture Sales and Marketing
What Ag Suppliers Must Know to Stay Ahead in a Rapidly Changing Industry Agriculture is in one of its most consequential periods in decades. Today’s farm economy is under prolonged financial strain that is reshaping how growers make decisions, a moment economists describe as “not a collapse, but a grind.” (AgWeb) In this environment, the […]
The Power of Creative
Which creative delivers the strongest performance? Here’s what Farm Journal’s Meta data is showing…
Why Attention Matters More Than Response for Advertisers
For many years, click-through rate was the primary metric used to judge digital performance in agriculture. Today, it no longer tells the full story.