2024 Sustainable Ag Summit Highlights with Amy Skoczlas Cole
Amy Skoczlas Cole and Scott Vaughan talk takeaways from the 2024 Sustainable Ag Summit and how they may impact the future of sustainability across the ag landscape.
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Additional Resources
Digital Impact: Creating and Proving Bigger Results in a Changing Agriculture Market
Ag marketers are being asked tougher questions than they were just a few years ago. Budgets are tighter, finance teams want proof of impact, AI is accelerating campaign execution and the data infrastructure many marketers relied on is becoming less reliable. The result is a new reality: digital performance can no longer be judged by reach, clicks and impressions alone. Success increasingly depends on the quality of the signals behind every marketing decision.
Simple, Targeted Marketing Approach for Big Impact
When Mark Munger joined IPR Fresh as vice president of marketing and business development, the 23-year-old company had been engaged in marketing tactics but had never developed a formal marketing plan.
Holistic, Innovative Marketing Part of the Culture for CMI Orchards
The retail shelf is highly competitive, not just within one category, but throughout the whole produce department. As innovation explodes, consumers are seeing new varieties of grapes, berries and citrus, apples and more. And the innovation breeds highly competitive shelf space. But for companies like CMI Orchards, innovation isn’t just a way to protect shelf space; it’s simply part of their culture.
